The original Kit Yamoyo anti-diarrhoea kit (left) has won many awards including Product Design of the Year 2013
The Kit Yamoyo (‘Kit of Life’) is an anti-diarrhoea kit that contains 4g/200ml sachets of Oral Rehydration Salts (ORS), Zinc, Soap and an instruction leaflet which carries the branding. The Kit Yamoyo packaging acts as the measuring device for the water needed to make up the ORS, a mixing and storage device and a cup.
It is available in two formats: The Original (the AidPod) which can be transported in Coca-Cola crates and The Screw-top which is cheaper and can be manufactured locally.
The packaging for both formats has several key features which add to the desirability and effectiveness of the kit. The packaging is:
- a measure for the water you need to make up the ORS solution (200ml) – in places where many people do not have, or understand measures
- a storage device for made-up ORS solution and …
- a cup for the child to drink the ORS
All these features are explained by Simon Berry in the video at the end of this page as he opens an original kit and demonstrates its use.
The current trial in Zambia is telling us that the use of the unused space in Coca-Cola crates to get the Kit Yamoyo to the remote rural places that Coca-Cola gets to, is not the enabler we thought it would be. The key enablers are:
- Designing a desirable product that is affordable
- Marketing it in the target communities
- Feeding the product into the distribution chain at a price that enables everyone who touches the product to make a small profit
This is what Coca-Cola does of course – see How Coca-Cola’s distribution system works.
These findings have driven the development of The Screw-top which is cheaper. The Screw-top can be produced locally and is a better measuring device, mixing device, storage device and cup.
We are now planning for a national scale-up in Zambia and we think the commercial sector will be able to deliver our life-saving Kit Yamoyo anti-diarrhoea kits to everyone who needs one without subsidy in the main towns. However, we need to subsidise the kit for remote rural areas where people are still poor and do not have cash all the year round.
We apply this subsidy very carefully so that it does not undermine the market for the kits. If there is no market for the kits in a community, they will not get there. This is how we do it. As part of the marketing and promotion, we give mothers vouchers. These vouchers reduce the price of a kit to a level that the mothers can afford. Mothers take the voucher to the shopkeeper and pay the balance in cash. The retailer redeems the voucher and so is rewarded for bringing the kit to the community and the mother gets the kit at a price she can afford.
Here is the detail of the original Kit Yamoyo:
They are packed with benefits for the customer:
We have learnt that most mothers and care-givers use just 2 ORS sachets and 80% use 5 or less. This means ORS is left over when the child is better. This means that the second time diarrhoea strikes the child will only get ORS and not Zinc.
In future, the Kit Yamoyos will be made up with 4 ORS sachets and not 8. This will reduce costs and increase compliance to the combination therapy of ORS and Zinc.
In this video Simon Berry explains the features of the Kit Yamoyo:
The production version of the AidPod is the Mark XI (featured above) is a very slight modification to the Mark X below). It’s taken nearly three years of campaigning and open innovation to get here.
|Mark X||Mark IX||Mark VIII||Mark VII||Mark VIb|
|Mark V||Mark IV||Mark III||Mark II||Mark I|
Up until Mark VIb the AidPod was seen as the container to carry a range of social products. Then, for the trial in Zambia, we focussed on using the AidPod to carry the components of an Anti-Diarrhoea Kit (ADK). At this time (from December 2011) our partner PI Global, a specialist and innovative packaging design company, engaged. They helped us make a reality our ideas for the AidPod to be a functional part of the ADK acting as a measuring jug, a mixer, a cup and potentially a water sterilisation device*.
[Last updated: 13 Oct 2013]