Retailers buy by the box full

When we were designing the ColaLife Trial in Zambia (COTZ), we agonised over the unit of sale to retailers. We had some information on the working capital that remote, rural retailers had. But not much. We finally settled on a pack size of one bag of 5 kits as the unit of sale to a […]

Rohit reports on our trip to Katete on 3 December

Some of the best moments of this project occur when we least expect them, many of them in the field. This is where the real story is taking place. We had a number of these moments during our visit to Katete a couple of weeks ago (3/12/12). Now that the retailers are engaged, the promoters […]

A day in the field in Katete

I’m just back from a day in the field in Katete and wanted to share some of my observations. These are just observations at the moment, not evidence. You’ll have wait for the midline survey for the first evidence to emerge. We visited 13 registered retailer,s and a 14th who we would like to recruit, […]

The October Report from Katete

[Guest blog post and pictures by Elias Lungu, Project Officer, Keepers Zambia Foundation, Katete] Following the training of promoters and retailers that was done last month from 19-21 September 2012 at Katete Centre for Agriculture Marketing, the Katete team has being distributing vouchers in the 7 communities. In September we managed to distribute 300 vouchers. […]

Getting the syphon going

We are at a very exciting – albeit nerve-wracking – place just now right at the start of the trial. The situation we were in a few weeks ago, after our visit to see Chief Siachitema, is a really good metaphor for the situation we find ourselves in right now. Let me explain. As we […]

Katete wholesaler stocks out of Kit Yamoyos

“When the poor are converted into consumers, they acquire the dignity of attention and choices from the private sector. . . The key is affordability, without sacrificing quality or efficacy… stores must be easy to reach, within a short walking distance… availability (and therefore distribution efficiency) is a critical factor… ” CK Prahalad, The Fortune at […]

Test run – the wholesaler

You don’t get many pictures on me on this blog but here I am in my element. I’m holding the first carton of Kit Yamoyos and delivering it to the Coca-Cola wholesaler in Choma. This was the start of the wholesale part of the test run which happened today (9/8/12). The box contains 7 bags […]

Evaluating ColaLife Operational Trial Zambia – COTZ

[The following article was written by Rohit Ramchandani & Jane Berry and was published this week in UNICEF’s internal M&E Newsletter EvalNews. It looks at the issues we have faced designing the evaluation framework for the ColaLife Trial in Zambia (COTZ)] COTZ is funded by DfID, J&J Corporate Citizenship Trust, COMESA and Honda with in-kind […]

No purchase necessary

From the very outset of the ColaLife Campaign we have stressed that we only want to piggy-back on the Coca-Cola distribution chain to get social products into the community shops that Coca-Cola gets to. We do not want there to be any other association. The purchase of an Anti-Diarrhoea Kit (ADK) must not be linked […]