Kit Yamoyo on local radio in Kalomo and Katete

The Keepers Zambia Foundation (KZF) field staff have been using their respective local radio stations for several weeks now to spread the word about Kit Yamoyo and keep the brand in people’s minds. The approach has been different in each district. Katete has run weekly Kit Yamoyo ‘shows’ where they talk with the show’s host about […]

Returned from Kalomo inspired!

It’s Monday night (17/9/12) and Jane and I have just returned inspired from Katete – one of the COTZ intervention districts. We spent the morning with Boyd and Charlotte, the new Keepers Zambia Foundation staff based there. The main purpose of the visit was for Jane to run a training of trainers session on the […]

The COTZ Baseline Survey: Part 1

[A ColaLife Mini Blog Mini Series by Rohit Ramchandani] I’m thrilled to be writing my first ColaLife Blog entry. It’s been quite some time since I’ve written in this style, so its nice to be back in the saddle as it were. Hopefully, I can keep you as engaged as Simon does. We’ll be posting […]

Demand-driven distribution chains – Step 1: Create a desirable product

I have written before about supply-led versus demand-driven distribution systems. ColaLife is seeking to demonstrate that you can establish a demand-driven system which will pull a public health commodity into remote rural communities in Zambia. The tweet-sized version of this hypothesis goes like this: “You can get a product or service to anywhere in the […]

The end of the line – the test run

Yesterday was a wonderful day, the when the first Kit Yamoyos actually made it into the hands of mothers (and fathers) of young children in a remote village – Siachitema – in rural Zambia. This was the end of my week-long trip to the field, following the Kit Yamoyos through the distribution chain looking for […]