How Coca-Cola’s distribution system works

We’ve learnt a lot over the last two years or so about how the Coca-Cola distribution systems work and we thought it would useful to summarise our current state of knowledge so that others can fill any gaps or correct any misconceptions. Please comment. The first thing to realise is that Coca-Cola is a sort […]

Positive engagement and unlikely partnerships

This is a great comment at the news of ColaLife reaching the semi-finals of the Buckminster Fuller Challenge which I will use to strengthen my response to one of the most common questions I get asked about ColaLife: ‘How can you possibly even consider working with a company like Coca-Cola?’  (That’s a polite version). Although […]

ColaLife principle: promoting micro-enterprise

Image credit: Tielman Nieuwoudt A key reason why Coca-Cola’s distribution network is so good in Africa is that there is money to be made by everyone involved in it. And those that make money from taking the bottles that ‘last mile’ are some of the poorest people on the continent. So giving a financial reward […]

Sustainability: building a system with people not for people

Image credit: Tielman Nieuwoudt Here’s the latest from Adrian Ristow who’s been leading the research into Coca-Cola distribution in east Africa: A bit of a gap in communication from me – but my August has been a bit different this year; I had to spend some time back in South Africa on some other work. […]