Kit Yamoyo on local radio in Kalomo and Katete

The Keepers Zambia Foundation (KZF) field staff have been using their respective local radio stations for several weeks now to spread the word about Kit Yamoyo and keep the brand in people’s minds. The approach has been different in each district. Katete has run weekly Kit Yamoyo ‘shows’ where they talk with the show’s host about […]

The bridge to Siachitema

Siachitema was the target area in Kalomo District for the test run of the supply chain before we started the trial. We recruited our first two retailers there – Joy and Golden – and we now have 4 registered retailers in Siachitema. Last week, while I was in the UK, my colleagues from Keepers Zambia […]

Notes from Tuesday in rural Kalomo

Last Tuesday (30/10/12) started at 6am and finished at 7pm. The day was spent traveling around rural Kaloma calling on rural health centres, promoters and retailers. We delivered vouchers to health centers and promoters and collected vouchers from retailers that they had collected in exchange for Kit Yamoyos. Health centres act as one of the distribution […]

The end of the line – the test run

Yesterday was a wonderful day, the when the first Kit Yamoyos actually made it into the hands of mothers (and fathers) of young children in a remote village – Siachitema – in rural Zambia. This was the end of my week-long trip to the field, following the Kit Yamoyos through the distribution chain looking for […]