Demand-driven distribution chains – Step 1: Create a desirable product

I have written before about supply-led versus demand-driven distribution systems. ColaLife is seeking to demonstrate that you can establish a demand-driven system which will pull a public health commodity into remote rural communities in Zambia. The tweet-sized version of this hypothesis goes like this: “You can get a product or service to anywhere in the […]

The Dream Team | ColaLife Participation Ride 2010

Kiefer, Sam, Andy, Nigel and Simon The dream team has been assembled for the 2010 ColaLife Participation Ride and the members are: Kiefer Scott (17) My name is Kiefer Scott and I live near Scunthorpe in the UK. I am 17 and attend John Leggott College, I am studying Media, English Language and ICT. I […]

Season’s Greetings to all ColaLife Supporters

Thanks to Sam Berry (base image) and Luke Berry (robins and snowflakes), we have a ColaLife Christmas Card. This looks really good when printed on Moo Cards which is what I’ve done for family and friends (sad but true). Feel free to use the image yourself if you are looking for a different image for […]

10,000 have viewed ColaLife Animation

Over the weekend the original ColaLife animation went through the 10,000 views barrier – that’s around 25 views a day since it was published. You can watch it on the *NEW* ColaLife Channel (it’s only got a few views here so far). Thanks go to Luke Berry (artist), Sam Berry (animator) and Julian (sound effects) […]