ColaLife, MDCs and Coca-Cola’s Manual Distribution System

This is an assessment of where we have got to in our relationship with Coca-Cola, our understanding of the different mechanisms by which Coca-Cola is distributed in developing countries and the implications for the roll-out of the ColaLife idea. Although the progress we have made is significant, it is evident that we still have a […]

ColaLife brokers partnership with global NGO for Tanzanian field work

Our first major achievement was to get Coca-Cola’s agreement to look at trialling our ideas on the ground in Africa. Now we can reveal our second major achievement: we have successfully found them the partner they needed. Three weeks ago, on 20th July 2009, after months of partnership development talks, AED (The Academy for Educational […]

Coca-Cola invites ColaLife to Dar Es Salaam!

Image credit: Rory McCann Following on from last week’s excitment around our application to Google’s Project 10^100 and the associated ColaLife video, there is another significant development. True to his word, Salvatore Gabola of Coca-Cola has invited me to a 2-day stakeholder meeting in Dar Es Salaam on 25-26 November to discuss the findings of […]

Notes of the first face to face with Salvatore Gabola

Here is a summary of the face to face meeting with Salvatore Gabola at Coca Cola’s European HQ in Brussels from 12-14:30 on 16/6/08. 1 The unique and interesting elements of our campaign were highlighted again: it’s not about traditional Corporate Social Responsibility (CSR) but about the Commercial Sector working with other sectors (Gov and NGOs), with each working to […]

Telephone conference with Coca Cola – 5/6/08

Here is a summary of the telephone conference with Coca Cola. Representatives from Coca Cola: Euan Wilmshurst Manager, Stakeholder Engagement Coca-Cola Global Stakeholder Team Salvatore Gabola Global Director Stakeholder Relations Representative from this group: Simon Berry Introductions (see annex 1) I started by outlining the idea and how it had progressed to become a group […]

Coca-Cola have responded!

Many thanks to Rupert Allman of the BBC for his work contacting Coca Cola over the last few days. This is just in via Rupert from Salvatore Gabola, Global Director Stakeholder Relations at Coca-Cola. I’ll be taking him up on his offer of a chat. We will get there a step at a time. “This […]