What should it look like? How much should it cost? The focus group work gets underway . . .

Actually, we are not calling them focus groups – they are customer consultation sessions! Talking to people looking after under 5 children (care-givers) is a key part of the set-up phase of ColaLife. We need to know what our target customers would find attractive in an anti-diarrhoea kit (no, this isn’t an oxymoron); how much […]

Moving towards District selection

Crunch time is approaching in terms of which Districts we select for the ColaLife trial. The ‘tension’ between the desire to go for what academics call a ‘randomised cluster trial’ – the gold standard in trial design – and the practicality you encounter on the ground; the way free markets work and the impact of the personality […]