The bicycles have arrived!

As a bit of bicycle enthusiast myself it gives me enormous pleasure that the ColaLife trial has the resources to provide the Kit Yamoyo promoters with bicycles. Because of the low population density of the districts we are working in (eg 16 people per square kilometre in Kalomo – that’s 6.25 hectares or 15.5 football […]

Notes from Tuesday in rural Kalomo

Last Tuesday (30/10/12) started at 6am and finished at 7pm. The day was spent traveling around rural Kaloma calling on rural health centres, promoters and retailers. We delivered vouchers to health centers and promoters and collected vouchers from retailers that they had collected in exchange for Kit Yamoyos. Health centres act as one of the distribution […]

Getting the syphon going

We are at a very exciting – albeit nerve-wracking – place just now right at the start of the trial. The situation we were in a few weeks ago, after our visit to see Chief Siachitema, is a really good metaphor for the situation we find ourselves in right now. Let me explain. As we […]

Katete wholesaler stocks out of Kit Yamoyos

“When the poor are converted into consumers, they acquire the dignity of attention and choices from the private sector. . . The key is affordability, without sacrificing quality or efficacy… stores must be easy to reach, within a short walking distance… availability (and therefore distribution efficiency) is a critical factor… ” CK Prahalad, The Fortune at […]

The end of the line – the test run

Yesterday was a wonderful day, the when the first Kit Yamoyos actually made it into the hands of mothers (and fathers) of young children in a remote village – Siachitema – in rural Zambia. This was the end of my week-long trip to the field, following the Kit Yamoyos through the distribution chain looking for […]

Kalomo/Choma Day 4

[postedl from my iPhone] Today the team split with Claire and Tracy embedding themselves in Siachitema with their guardian, Albert. Because of the superb groundwork we did yesterday, the women were given a room on the back of the Rural Health Centre and Albert is using the tent we brought with us. I then went […]

The story of our first Kit Yamoyo sale

Today has been eventful despite the fact that I’ve spent more than eight hours of it at the wheel of the Land Rover. We left Lusaka early this morning and arrived at the Choma Coca-Cola wholesaler just after midday. There we met Edmund Muleya the officer in charge. We hadn’t met Edmund before as we […]

Kalomo, Siachitema and Livingstone

Last week was a good week: out on the road – on the front line, which is where I like to be. Unfortunately it’s not generally the place I should be – that’s the role of our Zambian partners, who do a much better job. However, we are setting up for the test run of […]

Building up to the test run and more

Sorry for the lack of blog posts just recently. It’s not that nothing has been happening – quite the contrary in fact. Last week alone we have collectively: delivered the approved training materials to the printers been developing the social marketing strategy designed the sampling framework for the monitoring of the trial visited Kalomo to […]

ColaLife – the documentary – can you help make it happen?

In three weeks time a young documentary maker – a post graduate of New York University – will be travelling to Zambia to make her first solo documentary. Claire Ward will follow the first  ‘Kit Yamoyo’ on a test run from Lusaka, through the Coca-Cola wholesaler in Kalomo town, and out to retailers serving mothers […]