Willingness to pay in Urban Areas

In the COTZ trial, we were focussing on finding out how we could reach children in rural villages with ORS and Zinc, to stop children dying from diarrhoea. By early 2014, we were planning an expansion into urban areas. Crucially, the learning from the trial had forced us to completely revisit the kit design and […]

Willingness to Pay for Kit Yamoyo – a innovative price trial in Monze

Father and daughter leaving willingness to pay session with Kit Yamoyo Before we moved to scaling up Kit Yamoyo in the private sector across Zambia, we wanted to be sure we were working within a retail price that people were willing to pay. In May 2013 we were deep into the analysis of our Midline […]

Pre-trial focus group work and findings

In early 2012, as we were planning the launch of the ColaLife Trial – scheduled for Sep 2012 –  ColaLife was very fortunate to find a local volunteer in Zambia – Dr Beth-Anne Pratt. A social anthropologist with a Postgraduate Diploma in Health Systems Management, Beth has lived and worked in Africa since 1996 and […]

What should it look like? How much should it cost? The focus group work gets underway . . .

Actually, we are not calling them focus groups – they are customer consultation sessions! Talking to people looking after under 5 children (care-givers) is a key part of the set-up phase of ColaLife. We need to know what our target customers would find attractive in an anti-diarrhoea kit (no, this isn’t an oxymoron); how much […]