Demand-driven distribution chains – Step 1: Create a desirable product

I have written before about supply-led versus demand-driven distribution systems. ColaLife is seeking to demonstrate that you can establish a demand-driven system which will pull a public health commodity into remote rural communities in Zambia. The tweet-sized version of this hypothesis goes like this: “You can get a product or service to anywhere in the […]

Aid: Supply-led versus Demand-led assistance

Left: Supply driven assistance – food relief delivered by helicopter. Right: Demand driven assistance – prototype ColaLife anti-diarrhoea kits Consider the two pictures above – both are efforts to save lives – one is supply-driven the other demand-driven. Many would group these types of initiative together as ‘aid’ as opposed to ‘trade’ type activity. However, […]