More on the Coca-Cola MDC System

I stumbled across this video presentation today on the Coca-Cola MDC system. I was hoping to participate in this Webinar organised by the Business Call to Action on 13/1/11 but had a clash in my diary. I hadn’t realised it had been made available on YouTube. The presentation is delivered by Adrian Ristow who was […]

ColaLife, MDCs and Coca-Cola’s Manual Distribution System

This is an assessment of where we have got to in our relationship with Coca-Cola, our understanding of the different mechanisms by which Coca-Cola is distributed in developing countries and the implications for the roll-out of the ColaLife idea. Although the progress we have made is significant, it is evident that we still have a […]

ColaLife gets mention in HARVARD report

Last week the HARVARD Kennedy School and the IFC published their report into the research into Coca-Cola’s Manual Distribution System undertaken in East Africa in the summer of 2008. We reported on this here. The report can be downloaded here: harvard-ifc-mdc-summary-report-final (PDF, 2.3 MB). The good news is that ColaLife is mentioned: In November 2008, […]

Coca-Cola presentation to be streamed live

Last week I drew your attention to the fact that Coca-Cola are poised to make a statement about trials in east Africa at the Business Fights Poverty event on 21.4.09. I urged those who were able to attend to register. Thanks to those who did that – see you there! For those who can’t make […]

Coca-Cola poised to make a statement – but will they mention ColaLife?

First of all – if you’d like to hear this statement live and get a chance to ask questions then join Business Fights Poverty and register for this event. It’s free. This video shows where Coca-Cola were in May 2008 when the ColaLife campaign was started. It was made by Neville Isdell the then Chairman […]