Honda | The Power of Dreams

Regular readers will know of my involvement in Honda’s Dream Factory where Honda have brought together nine ‘Cultural Engineers’ who are doing interesting things. Honda is supporting us in our work in various ways. So far, ColaLife has been part of a week-long exhibition in Brick Lane, held last summer (2010)  and this August (2011) ColaLife was […]

ColaLife presentation | Wieden + Kennedy | Canvas8

Thanks to the good people at Canvas8, here is a video of the ColaLife presentation given at the Wieden + Kennedy (Coca-Cola’s Advertising Agency) premises at Brick Lane on 23/6/10. There are two elements of the presentation that do not come over in the video: The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’ The […]

Soft Power and the Honda CR-Z

I didn’t understand the concept of ‘Soft Power’ until a couple of weeks ago, when I was invited to the Cambridge Union to speak about ‘Hard vs Soft Power’. Until then, I certainly didn’t think ColaLife had any of either. But apparently we have soft power, and this car is a very obvious manifestation of […]

The Dream Factory Exhibition launches featuring ColaLife

Yesterday evening was very special. More than 400 people came through the preview of The Dream Factory Exhibition and Workshops at The Dray Walk Gallery, Brick Lane, London. The exhibition featured the work of ‘Cultural Engineers‘. The interest in ColaLife was huge and inspiring. Those of us staffing the ColaLife exhibit had very tired voices by […]

Win tickets to the Dream Factory exhibition preview

Image courtesy of The Dream Factory. Honda. On 21 May The Dream Factory Exhibition opens at The Dray Walk Gallery, Brick Lane, London ‘as a tribute to the Cultural Engineers and their inspirational work’. Top row: Nihal Arthanayake; Simon Berry; Cath Le Couteur; Oliver Hemsley & Katy Dawe; Agents of Change; Pip McKnight & Ian Francis; Kevin […]