The ColaLife Innovation Map

The image of AidPods in a Coca-Cola crate is such a strong one that many people think that is all there is to ColaLife, but there is a lot more innovation associated with ColaLife than that. The ColaLife innovation map below shows how the original idea has catalysed even more innovative thinking: Click on this […]

No purchase necessary

From the very outset of the ColaLife Campaign we have stressed that we only want to piggy-back on the Coca-Cola distribution chain to get social products into the community shops that Coca-Cola gets to. We do not want there to be any other association. The purchase of an Anti-Diarrhoea Kit (ADK) must not be linked […]

Updated ColaLife Poster

For those of you who like the original version of this poster and have printed it out and stuck on the wall next to your phone (you know who you are), here is an update by the creator of the original poster, Kieran Harrod. This features the production ADK and has been produced to support […]

Testing, testing, 123 testing

The testing processes that PI Global have put into place for the AidPod have been extensive and thorough. 1 Selection of the sealing film Firstly, four different sealing films were heat-sealed to the AidPod and then subjected to under-water pressure tests. The pressure was reduced  to -300mB and held for 1 minute to stress the […]

The branded ADKs – an image

It’s taken a while but here’s an image of the production ADKs with the latest version of the branding. The customer consultation group work concluded last week and ‘Kit Yamoyo’, with the literal photograph of mother with child, was by far the most popular ‘brand’. Clever, aspirational logos did not fare well. Kit Yamoyo means […]

From AidPod to Anti-Diarrhoea Kit (ADK)

Apologies for all the posts recently about packaging. It is a major focus at the moment but it’ll soon pass! I thought it would be useful to describe how the packaging and the components have now come together to form the anti-diarrhoea kit (ADK). Until the start of the set-up period of the trial we […]

What should it look like? How much should it cost? The focus group work gets underway . . .

Actually, we are not calling them focus groups – they are customer consultation sessions! Talking to people looking after under 5 children (care-givers) is a key part of the set-up phase of ColaLife. We need to know what our target customers would find attractive in an anti-diarrhoea kit (no, this isn’t an oxymoron); how much […]

Packaging Fest at PI Global

We had a great day on Wednesday. Eric, the head of the AidPod team at PI Global had pulled together all those involved in the final stages of the packaging workpackage to review options and look at dependencies. Key players at this point are Charpak who will be manufacturing the AidPod container and lid; Amcor […]

The prototype ADKs going into Coca-Cola crates

The previous post describing the latest prototype packaging for the Anti-Diarrhoea Kits (ADKs) generated a lot of interest so I thought I’d post this video of us trying them out in the new format Coca-Cola crate with the new ‘ultra-light’ bottles. Please excuse the rather excited voice . . .

First ADK prototypes emerge

The Friday before last (27/1/12) a package arrived at the ColaLife project office containing the first prototype of the ADK packaging from our packaging partner PI Global. Earlier in the week, during a much anticipated Skype call, PI Global presented the prototype to us with supporting 3D images and the movie below showing the how […]