ColaLife documentary now available to stream (or download)

The Cola Road trailer screen shot - vimeo
Stream or download the ColaLife documentary here:

The Cola Road is an independent film made about our work. It was not commissioned by ColaLife. It was premiered in the UK at the RSA on 23-Sep-13 at an event chaired by Peter Day, BBC business correspondent (now retired) who had visited us in Zambia.

In Aug-12 Claire Ward spent 5 weeks shadowing the ColaLife team as we prepared to launch a trial in Zambia to see if the Coca-Cola distribution system could be used to distribute an anti-diarrhoea kit, called Kit Yamoyo, and make it as ubiquitous as Coca-Cola in remote rural communities. This is her story.

Here’s a summary of what’s happened since the film was made:

  1. Immediately after the filming (Sep-12), we ran the trial. The key findings are here:
    A surprise finding was that putting the kits in Coca-Cola crates was not important.
    See: It’s the value chain stupid.
  2. On the basis of the trial findings, the kit (Kit Yamoyo) was redesigned:
  3. There then followed a difficult year trying to raise funding for a scale-up but we finally achieved that. Here are three blog posts describing our approach to the scale-up:
  4. The Ministry of Health (on our advice) changed their essential medicines list to include co-packaged ORS and Zinc. Kit Yamoyo is co-packaged ORS and Zinc. This paved the way for the government to buy the kit which they have done. The local manufacturer produced a government-branded version of the kit.
  5. ColaLife’s input into the scale-up finished in September 2018.
  6. Local production continues in our absence with no input from us. By the end of 2019, 1.2 million co-packs had left the local factory and 80% had been sold to the government.
  7. In 2017, ColaLife started an effort to get co-packaged ORS and Zinc on the WHO Essential Medicines List (EML). This effort was successful and in July 2019 WHO published an updated EML reflecting this:
  8. ColaLife is now working on accelerating the uptake of this new WHO recommendation by national governments and providing support to local champions (yet to identify themselves). The main resource for the delivery of this support will be The ColaLife Playbook. This is nearing completion and will be launched as an open document before the end of the year.

Please let us know what you think of the documentary.