Kit Yamoyo is added to Design Museum’s permanent collection

Design Museum
The Design Museum as it was in 2013 when ColaLife’s Kit Yamoyo won Product Design of the Year

In April last year (Apr-17) we announced that Kit Yamoyo had been added to the permanent collection of the V&A. Well, we are now proud to announce that it has also been added to the permanent collection of the Design Museum:


Dear Simon,

I hope this finds you well. My name is Tom Wilson, and I manage the Design Museum’s collection.

We’re currently in the process of reviewing our collections paperwork. It has come to our attention that we do not, unfortunately, have a signed transfer of title form for the Kit Yamoyo anti-diarrhoea kit currently in our possession. It was featured at the Design Museum’s Designs of the Year exhibition in 2013, and I suspect was never returned at the exhibition’s close.

We would very much like to formally add the anti-diarrhoea kit to our permanent collection. In particular, we consider it important for the way in which it demonstrates design and iteration processes at work. As your website mentions, it was the starting-point for other innovations, as well as a powerful visual metaphor for ‘piggy-backing’ onto global distribution chains.

In order for us to bring our paperwork up to date, would you mind signing and returning the attached Transfer of Title form? This will allow us to formally accession the kit into our collection.

Please let me know if you have any questions; in the meantime, I look forward to hearing from you.

Yours faithfully,

Tom Wilson

Dr Tom Wilson

Head of Collections and Research

the Design Museum
224-238 Kensington High Street, London W8 6AG

Our relationship with London’s Design Museum began in 2013 when the first Kit Yamoyo design won ‘Product Design of the Year’ beating some Nike trainers, Bang & Olufsen wireless speakers and the Olympic Cauldron. We were very proud that a product with ‘diarrhoea’ in its name could win such a prestigious award.