Here it is, the 60 sec trailer for The Cola Road, the 40 minute documentary on ColaLife.
The filmaker, Claire Ward, describes the film as follows:
For years, it has baffled visitors to developing countries: Coca-Cola is everywhere, but basic medicines are not. This year, Zambia has become the first African country to embrace ColaLife, an innovative team of social entrepreneurs that aims to use Coca-Cola’s distribution model to deliver life-saving medicines to farflung, rural communities. Follow ColaLife on the road as they attempt to launch the system for the first time.
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