Archives for April 2012

Packaging Fest at PI Global

We had a great day on Wednesday. Eric, the head of the AidPod team at PI Global had pulled together all those involved in the final stages of the packaging workpackage to review options and look at dependencies. Key players at this point are Charpak who will be manufacturing the AidPod container and lid; Amcor […]

Going off-piste!

The skiers amongst you will know that there are big risks when going off-piste but the rewards are usually wonderful unless something awful happens. This is the territory we are in right now with the trial, as we find out, from both customers and world experts, what they think would work best. In our original […]

What should it look like? How much should it cost? The focus group work gets underway . . .

Actually, we are not calling them focus groups – they are customer consultation sessions! Talking to people looking after under 5 children (care-givers) is a key part of the set-up phase of ColaLife. We need to know what our target customers would find attractive in an anti-diarrhoea kit (no, this isn’t an oxymoron); how much […]