The previous post describing the latest prototype packaging for the Anti-Diarrhoea Kits (ADKs) generated a lot of interest so I thought I’d post this video of us trying them out in the new format Coca-Cola crate with the new ‘ultra-light’ bottles. Please excuse the rather excited voice . . .
The prototype ADKs going into Coca-Cola crates
9 February 2012 by
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The awesome Simon Berry saving lives RT @colalife: Video released . . . https://t.co/NEbm5DGn #fb
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And one more video of how the pods fit into crates: https://t.co/HiqfQvxH
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Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! https://t.co/IMPKLHut #globalhealth
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Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! https://t.co/IMPKLHut #globalhealth
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Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! https://t.co/IMPKLHut #globalhealth
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Global #distribution in action. Anti-diarrhea kits designed and packed around CocaCola crates https://t.co/MuDRTrHB #globalhealth (vid)
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RT @colalife: The prototype ADKs going into Coca-Cola crates: https://t.co/rJSe5Rl7 (@colalife)
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The prototype ADKs going into Coca-Cola crates: https://t.co/xiXqFi7a (@colalife)
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The prototype ADKs going into Coca-Cola crates: https://t.co/xiXqFi7a (@colalife)
Dear Simon, this is very good. I like the fact that it is transparent so that people can see the contents. Is there a way to recycle them, too? Best regards, Magdalena Serpa
Thanks Magda. The other thing is that the branding is carried on the insert. It’s not embedded in the packaging which means it can be easily changed so we will be able to respond properly and completely to feedback that we get from the focus group work planned with our client group.
On recycling. We are focussing more on re-use than recycling at the moment. The final ADK package will have a re-usable lid and we plan to emboss the container so that it can be used as a measuring jug.
This might be of interest? Coca-Cola et l’USAID : différentes raisons, objectifs communs
Read more: https://iipdigital.usembassy.gov/st/french/inbrief/2012/02/201202131044.html?CP.rss=true#ixzz1mIgGGjCF Best regards from Washington, DC. Magda