Honda continue to help us reach new audiences

On Sunday (yesterday, 16/10/11) ColaLife featured in The Sunday Observer Magazine under the headline An idea with fizz (it’s on page 38 apparently). I was the third of the Cultural Engineers to be featured. Seven more to go. Six of these are in place and there are five candidates for the tenth slot. You can vote for your favourite here (there are Amazon vouchers on offer for voters).

My understanding is that there will be one featured per week over the next couple of months. You can read all about Honda’s Dream Factory partnership with the Guardian here. Below is the photo and caption that accompanied the ColaLife article. This was taken about 30 minutes before I realised I’d lost my iPhone! But that’s another story.

Simon Berry is poised to realise a 30-year-old dream when he arrives in
Zambia this autumn to oversee the delivery of basic medicines using
Coca-Cola’s distribution network. Photograph: Jean Goldsmith