Thanks to the good people at Canvas8, here is a video of the ColaLife presentation given at the Wieden + Kennedy (Coca-Cola’s Advertising Agency) premises at Brick Lane on 23/6/10.
There are two elements of the presentation that do not come over in the video:
- The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’
- The AidPod animation
Both of these are given here:
1. The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’ (ignore the first 45 seconds):
Coca-Cola’s commitment to ColaLife | 25 04 2009 | EXTRACT by colalife
2. The AidPod animation:
Wonderful!
As a former ad agency pro turned nonprofit media analyst, I have to tell you Simon, you have jolted my ‘doability quotient’ off the charts today.
I’ve watched you build this idea to fruition with nonstop passion and tenacious enthusiasm for problem-solving and prototyping and it has made a HUGE impact on my soul that I can carry forth in my own work. I’m so often told that my ‘one voice’ is a mighty one and you’ve just proved that it CAN be a catalyst for change in a powerful, persuasive way! Onward!
With admiration and appreciation for ALL you do for kids throughout the globe, Amy
@ShapingYouth