ColaLife entered for the Buckminster Fuller Challenge

I am rather embarrassed by this video which accompanied our entry, but the people at the Buckminster Fuller Challenge (BFC) were very strict about what you should say and I found it very difficult to follow a script! So apologies, but I think it gets the message across. We only had two minutes.

Thanks are due to ColaLife supporter Maria Ana who drew the challenge to our attention, to Sam who did the AidPod animation within the video and Luke who had the unenviable task of taking the many takes and putting them together to meet the BFC specification. And finally to Jane who did most of the work filling in the online form with very strict word counts.

I know I’m biased, but I think ColaLife matches what the BFC is about. Pay particular attention to the ‘trimtab’ bit:

Winning the Buckminster Fuller Challenge will require more than a great stand-alone innovation. If for example, your solution emphasizes a new design, material, process, service, tool, technology, or any combination, it is essential that it be part of an integrated strategy dealing with key social, economic, environmental, policy and cultural issues.

The winning solution should exemplify the trimtab principle. Trimtabs are small steering devices used on ships and airplanes which demonstrate how relatively small amounts of leverage, energy, and resources strategically applied at the right time and place can produce maximum advantageous change.

Entrants must put forward a bold, visionary, tangible initiative that is focused on a well-defined need of critical importance. Proposed solutions must represent a preferred state model – one that aims to optimize conditions from inception in order to create the most desirable, sustainable, future outcome. Entries should be regionally specific yet globally applicable, and backed up by a solid plan and the capability to move the solution forward.

Read more here.

Fingers crossed.


  1. Simon Berry says:

    ColaLife enters the Buckminster Fuller Challenge (embarassing video) – – fingers crossed

  2. Love this Buckminster Fuller Challenge 2010 entry. Check out more

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