Progress Report – 26/8/09

MDC Child
Child at Rene MDC, Tanzania, November 2008
Image credit: Simon Berry

May 1988 – May 2008 – the first 7,305 days – no progress!

  • May 1988 Had the idea while working on the British Aid Programme in NE Zambia that Coca-Cola’s distribution muscle could be used to distribute oral rehydration salts in developing countries
  • I tried to promote the idea but made no progress at all!

May 2008 onwards- the last 455 days – real progress!

Next moves

  • ColaLife incorporated as a not-for-profit organisation (Company Limited by Guarantee)
  • Google to announce 100 semi-finalists in their Project 10 to the 100th trawl for the best ideas in the world
  • If ColaLife makes the semi-finalists a voting campaign will start
  • ColaLife will seek a patron
  • Business Plan will be completed
  • Fund raising will begin to raise funds to proptotype and test the aidpod
  • On-going PR campaign to ensure support groups continue to grow

5,500 children die every day in Africa before the age of 5. This initiative could save thousands and thousands of children’s lives through positive engagement between the private and NGO sector.


  1. Dr. Magdalena Serpa says

    Good next moves.

    Re “begin to raise funds to proptotype and test the aidpod” have you considered grant-writing? Maybe via Corporate Social Responsibility vision and/or sustainable packaging?


  1. Nick Booth says:

    Rt @colalife: Latest colalife progress report and next moves – 🙂