Are Coca-Cola going to be first or are they just going to follow?

I’ve been thinking (always dangerous). And I predict that, in 10 years time, it will be considered unethical for a commercial operation to indulge in mono-product distribution in developing countries. I think this will be indefensible both from a social and environmental point of view.

I reckon that if anyone says “We distribute xyz (=commercial product) in Africa or Asia or South America” the completely natural retort will be “and what else do you distribute?”.

What do you think?

So. The question is: Is Coca-Cola going to lead the way or just follow?