Archives for 2008

A big thank you everyone at iPM

Eddie Mair  |  Rupert Allman  |  George South These guys have worked their socks off this week to support the Coca Cola campaign and the results came together beautifully at 5:30pm today on the iPM programme on Radio 4. In exchange for a simple idea and interview from me they have: Encouraged Coca Cola to […]

Coca Cola song competition announced!

Can you sing or play the guitar? We need you now! Following the Cocal Cola feature on iPM yesterday the podcast was slightly delayed due to legal considerations. It’s now been released but without Eve Graham’s wonderful song!! So what the people at iPM are suggesting is that we all have a go at singing […]

Impromptu interview

My good friend David Wilcox just loves gathering stories on video. Take a look over here on socialreporter.com. We met up today for our regular top-up of “getting all excited about the possibilities Web 2.0 offers” and we got on to the Coca Cola campaign and David pointed a camera at me. This is the […]

3rd Facebook Newsletter – 29/5/08

29/5/08 – 3rd Newsletter Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children. ——————– Subject: Coca-Cola Group Update – 27/6/08 Dear Group Member We are now nearly 2,500! Please consider forwarding this email to all your friends and ask them to join here: https://www.facebook.com/group.php?gid=18947780476. Numbers […]

My letter to Annie Lennox of 30/5/08

Here’s the transcript: Dear Annie On Desert Island Discs you said: We can distribute Coca Cola all around the World but we can’t seem to get medication to save a child from something as simple as diarrhoea and I think that that is wrong. You know, you have a choice you either get involved with […]

Coca Cola Campaign nominated for New Media Awards

Just a quick note to thank Paul Webster for nominating the Coca Cola Campaign for this year’s New Media Awards and for others who have dived in and left supporting comments (and the all important rating!). I will keep a role of honour below! Please comment and rate the nomination if you can. Dave Briggs […]

Telephone conference with Coca Cola – 5/6/08

Here is a summary of the telephone conference with Coca Cola. Representatives from Coca Cola: Euan Wilmshurst Manager, Stakeholder Engagement Coca-Cola Global Stakeholder Team Salvatore Gabola Global Director Stakeholder Relations Representative from this group: Simon Berry Introductions (see annex 1) I started by outlining the idea and how it had progressed to become a group […]

The first 26 days – progress to date

This photo was taken by Teseum – the original is here I thought an update on the progress of the Coca Cola campaign would be helpful. May 1988 – May 2008 (20 years = 7305 days) No progress at all! Since the facebook group was formed on 18/5/08 (26 days) 18/5/08 facebook group formed 21/5/08 […]

Notes of the first face to face with Salvatore Gabola

Here is a summary of the face to face meeting with Salvatore Gabola at Coca Cola’s European HQ in Brussels from 12-14:30 on 16/6/08. 1 The unique and interesting elements of our campaign were highlighted again: it’s not about traditional Corporate Social Responsibility (CSR) but about the Commercial Sector working with other sectors (Gov and NGOs), with each working to […]

4th Facebook Newsletter – 27/6/08

27/6/08 – 4th Newsletter Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children. ——————– Subject: Coca-Cola Group Update – 27/6/08 Dear Group Member We are now nearly 2,500! Please consider forwarding this email to all your friends and ask them to join here: https://www.facebook.com/group.php?gid=18947780476. Numbers […]