Progress Report – 27/8/08

crowd of children

This photo was taken by Teseum – the original is here

I thought an update on the progress of the Coca Cola campaign so far would be helpful.

The first 7,305 days – no progress!
May 1988 – May 2008

  • May 1988 Had the idea while working on the British Aid Programme in NE Zambia that Coca-Cola’s distribution muscle could be used to distribute oral rehydration salts in developing countries
  • I tried to promote the idea but made no progress at all!

The last 120 days – real progress!
May 2008 onwards

Next moves

  • Planning for the next Business Call To Action meeting at the UN in New York on 25 September
  • Tracking the Coca-Cola research into their distribution network in east Africa
  • Encouraging the prospect of trials of the concept in east Africa before the end of 2008
  • Seeking engagement from a multi-national NGO
  • Encouraing ideas and contributions from members of the various groups (eg design of inserts for crates; educational and awareness raising materials; local logistics; grass-roots engagement etc etc)
  • On-going PR campaign to ensure support groups continue to grow
  • Event?

5,500 children die every day in Africa before the age of 5. This initiative could save thousands and thousands of children’s lives through positive engagement between the private and NGO sector.


  1. Simon Berry says:

    Just blogged. ColaLife progress report 27/8/08 – – #colalife

  2. Checking out the ColaLife report: – what a fantastic story and campaign!

  3. […] a group on a social network is a fantastic way of gathering people around an issue – just take ColaLife as an […]