How can we make the most of the Business Call To Action?

Business Call To Action LogoIt was the last Business Call To Action event in London hosted by Gordon Brown on 6 May 2008 that re-ignited this idea and started the ColaLife Campaign. I wrote about this at the time. The 6 May event was part of the build-up to the main UN-level event in New York on 25 September 2008. There is a useful summary of this UN initiative on the DfID website.

I understand that the Coca-Cola Chairman will be making some sort of statement at the event and that the research we’ve been reporting into Coca-Cola’s distribution network is likely to feature in that statement. However, I am pretty sure that there are no plans to mention ColaLife at this stage.

So, what should we be trying to achieve and how should we go about it? Should we try and ensure that reference is made to our campaign?


  1. Yes. The simplest thing is probably to ask. It is also worth establishing which journalists might be there and make sure they know about cola life so they can spot the absence of the reference. This could simply be a question of searching for some key terms in writing before 25 September.


  1. Simon Berry says:

    Thinking caps on! All brains on deck! What should CoalLife’s approach be to UN Business Call To Action, NY, 25/9?