Top 10 achievements for 2010

>> Last year’s top 10

1. Field trip to Zambia

We travelled to Zambia in October and met with 45 people and 15 organisations. We had a great reception and a workshop of key stakeholders produced the basis of the plan for a pilot of the ColaLife concept in 2011.
Pilot diagram v1
>> more on the plan
>> the Zambia audio diary on audioBoo

2. The Participation Ride: Boulogne to Biarritz

IMG_0221 IMG_0212 IMG_0198
The trip to Zambia was funded by supporters who sponsored three of us to cycle to ride from Boulogne to Biarritz in September. Around £6,000 was donated and all of this went to ColaLife.

3. Hooking up with experts

Dr Prashant Yadav
Experts from all over the world have been very generous with their time and support in 2010. These include Dr Prashant Yadav, Dr Don Nutbeam, Dr Ian GoldmanPhillip Lee MP and Rohit Ramchandani. We also received a message of support from the Rt Hon Hilary Benn MP. These people and others have helped us refine the ColaLife concept over the year and make the idea even stronger.

4. TEDx presentations

TEDxBerlin logo TEDxYouth logo TEDx Warwick logo
I have given a dozen or so presentations on ColaLife during the year including three TEDx events: Warwick, Youth Berlin and Berlin. TEDx Berlin was the highlight. Coincidentally, it was the 1000th TEDx event and the event opened with ColaLife (see the video below). There was an audience of more that 400 people with 200 on the waiting list. The presentation has been viewed more than 775 times on YouTube:

A fellow speaker at TEDx Berlin was Dr Peter Lovatt, Psychologist & Dancer who gave a great presentation which had the whole audience on their feet and dancing on the spot. Peter kindly agreed to join us for our Christmas Reception (see below) where he gave us ‘The ColaLife Dance”.

5. UnLtd award

In October 2009 I committed to give up employment in June 2010 to focus on ColaLife full time to try and move ColaLife from a ‘cool campaign’ to the implementation of a pilot on the ground somewhere in Africa. This transition was made so much easier when Jane and I won a joint award of £15,000 to cover living expenses from UnLtd.
>> more on the UnLtd Award

6. Dennis Tretter our first intern

As Jane and I went full-time on ColaLife in June, we were joined by an ambitious, adventurous young man from Germany. We had been in contact with Dennis Tretter during the first part of the year and he arranged an Erasmus grant to cover his living expenses and joined us in June and stayed right through to October. Dennis was a great help as we worked to get the implementation phase of ColaLife underway. He helped with the early research including into the possible countries for a ColaLife pilot. He also got our DIY accounts system working and maintained this through to October. It was great that Dennis could come back for the ColaLife Christmas Reception on 1 December – see below. Thanks for your support Dennis!

7. The Christmas Reception and ColaLife Dance

I was fortunate to be invited by Steve Moore to his summer drinks reception and then to meet Tom Lee. Tom was really taken by the ColaLife idea and has became a great supporter and friend and he, and his wife Claire, have put in a lot effort spreading the ColaLife word through their extensive networks. Then, in late September, Tom offered to volunteer for ColaLife full time until the end of the year. The result was the ColaLife Christmas Reception which Tom master-minded and organised. Thanks Tom! The event was a great success in its own right but also generated a huge amount of associated interest and conversations which are still reverberating through the system. It also provided an opportunity for Coca-Cola and SABMiller to demonstrate their support in an appropriately low-key way. Coca-Cola provided, er, Coca-Cola and SABMiller provided Peroni beer. It was generally agreed that the highlight of the evening was “The ColaLife Dance” given to us by Peter Lovatt. We are grateful to Sand Box who allowed to use their space in the British Film Institute.
>> Full report on the Christmas 2010 Reception
>> Christmas Reception | Gandalf & the Hobbit discuss ColaLife :-)

8. Honda’s Cultural Engineers

IMG_0603 The opening evening at The Dream Factory exhibition The opening evening at The Dream Factory exhibition
It was honour to be selected by Honda as a ‘Cultural Engineer‘ and participate with 19 others in an exhibition and appear in a book around the launch of the new Honda CR-Z Hybrid car. The Dream Factory exhibition was in Brick Lane and spanned several days. It attracted several hundred people on the opening night and was great publicity for ColaLife. Thank you Honda and to our friends at Amplify!

9. SODIS developments

SODIS AidPod Diagram by Andrew Jackson

In 2010 we were introduced to the Solar Water Disinfection technique (SODIS) which must be one of the best kept secrets in the developing world. It is a technique that uses 6 hours of sunshine to disinfect water in clear plastic bottles. We have partnered with the global SODIS experts in Switzerland (EAWAG) to look at the best way to incorporate SODIS into the AidPod Mother’s Kit. Options for this include: making the AidPod itself into a SODIS device or refining an existing prototype SODIS bag so that it can be put inside the AidPod. It may be that we use a bag for the proposed pilot and develop the SODIS AidPod for larger scale roll-out.
>> SODIS posts on the ColaLife blog

10. Radio interviews

Once again, ColaLife featured on the BBC in 2010. This time it was on the BBC World Service on the HealthCheck programme hosted by Claudia Hammond. Euan Wilmshurst from the Coca-Cola also participated in this interview.

BBC World Service ColaLife Interview | 11 Nov 2010 by colalife
>> More on this interview on the blog

However, the radio interview that had the biggest impact, in terms of subsequent visitors to the website, was the one that went out on World Vision Report on 11 December 2010:

World Vision Report ColaLife Interview | 11 Dec 2010 by colalife
>> More on this interview on the blog

A big thank you to everyone who has supported ColaLife throughout 2010. We are making great progress. We hope that we’ll be able to report that a pilot is underway by this time next year!

Onwards and upwards.

Can you balance an AidPod on your nose?

Ever tried*? Well, Carlo Montesanti of the Global Bee Project can. And here’s the proof:

Carlo Jowers balances an Aidpod on his nose Carlo Jowers balances an Aidpod on his nose
IMG_0884 IMG_0883

Carlo was one of the inspirational UnLtd Level 2 Award winners who gathered today at The Hoxton Apprentice restaurant and bar to celebrate and network with each other and members of the UnLtd Connect network. Jane and I attended and picked up some really useful tips and contacts to follow up on . . . . which we now have time to do properly! Thanks again to UnLtd.

* You can download an AidPod pattern here and make your own.

The first day of the rest of my life

Simon Berry | The Dream Factory
Photo by Sam Christmas for the Honda-sponsored Dream Factory project
Apologies in advance but this post has ended up being mostly about me. Normal service will resume as soon as possible!

Last Autumn I committed to leave my job to dedicate myself full-time to ColaLife. Well yesterday was my last day of my contract at Defra and people were very generous with their assessments  - including this post on the Defra blog. I know I will keep contact with all the friends I’ve made at Defra. For a start, the whole of the Strategy Team have committed to volunteer their collective brain power to ColaLife for a day in the Autumn as part of Defra’s volunteering policy.

Today could be a very anxious as well as an exciting time given that my salary stops. However, on 25 May, UnLtd came to the rescue with an award of £15,000 towards living expenses. This has kept the anxiety levels down and the excitement levels high. It also means I finally have an answer to my mother’s question which goes something like:

Yes, yes, I understand dear. But how are you going to buy food?

I should just mention that my partner in life and ColaLife, Jane, has been pretty much full-time on ColaLife for a while – writing funding bids, doing the preparation for our first intern’s imminent arrival, liaising with our rapidly growing number of young supporters and so on. The UnLtd Award was given to us jointly. As someone said to me the other day:

It’s easy to be brave when you know someone is covering your back.

Another complete surprise was an email I got from Jude Habib yesterday lunch time which said:

Hi Simon.

I’m so sorry but I forgot to ask your permission….but I wrote about you for a blog I’ve just written.

http://community.thirdsector.co.uk/blogs/judehabib/archive/2010/06/03/people-who-inspire-me-simon-berry-of-colalife.aspx

Hope you don’t mind!

Jude

Jude Habib
Director – sounddelivery
T: 020 7993 6340 | M: 07803 721 481
www.sounddelivery.org.uk sounddelivery for all your digital media training, production and communications needs

Jude had written this blog post on the UK’s Third Sector Magazine’s website. Thanks Jude. With support like this we can’t fail can we? Well that’s the attitude with which I’m going into the next part of the rest of my life.

What would we do without UnLtd?

UnLtd logo NEW

We’ve made three applications for funding to organisations which support start-ups. The first one failed because we were ‘not advanced enough with the ColaLife project’. The second one failed because ‘we were too advanced’. The third application was to UnLtd and today we heard that this bid has been successful. They have agreed to provide us with an award of £15,000 to cover living expenses to enable us to dedicate ourselves full-time to ColaLife. The award is a joint award to Jane (my partner in ColaLife and life!) and me.

This is wonderful news. Like so many people say “What would we do without UnLtd?”. The money is one thing but the other benefits are just as important:

  • Getting an UnLtd Award is a highly competitive process and knowing that our plans have been scrutinised by some of the best brains in the social enterprise world and been approved will help other supporters see us in a more serious light.
  • UnLtd has a cracking reputation for spotting winners and helping them get started. Our aim is to enhance this reputation further.
  • Then there’s the UnLtd support network that we are now part of as an award winner (actually, UnLtdWorld and SETAS are open to all).

This couldn’t have come at a better time. There has been an atmosphere of excitement and anxiety at the prospect of me giving up my job to focus full-time of ColaLife. But as the date approaches, the anxiety was definitely getting the upper hand over the excitement. But not any more!

We will publish our UnLtd/ColaLife plans tomorrow but right now I’m going to have a beer!

Thank you UnLtd. We will reward your trust in us.

Onwards and upwards.

If you devote your time & attention to the highest advantage of others, the Universe will support you.

Buckminster Fuller

Getting the kids on board

I picked up a message last night while clearing my Facebook inbox from Jon, an old  friend who is now a teacher. He  has also run the fabulous Warwickshire Youth Jazz Orchestra (WYJO) for many, many years and really knows what makes kids tick.  The Head at his school is desperate to find a way of overcoming the ‘charitable apathy’ they are seeing these days amongst youngsters and the school is looking for new ways to get them motivated:

‘These lads respond far better to interesting projects than to the standard requests for charitable giving!’

So, Jon’s wondering if ColaLife can help. Little does he know but, fingers crossed, help may be just around the corner:

In our recent bid for support to UnLtd to develop young people’s  engagement with ColaLife through work in Universities and schools, we said:

1 in 5 developing world children (1.5 million annually) die before age 5, often from treatable causes (diarrhoea, malaria, poor nutrition/sanitation). Poor awareness is compounded by scant local availability of simple, cheap medical and health supplies (eg Oral Rehydration Salts, vitamins). With poorly developed rural transport and distribution systems, it is simply not economically or logistically viable to set up dedicated distribution systems for vital medicines and other social products for remoter places. Yet commercial products get there.

The UK population, meanwhile, have ‘donor fatigue’; the daily death toll from diarrhoea scarcely figures, when we are constantly bombarded by war and disaster appeals. We lose sight of what could be solved or prevented. We risk switching off the interest and creativity of the next generation of designers, thinkers and problem solvers: the social entrepreneurs of the future on a small and finite planet. It is time to share that there are simple ideas, paradigm shifts, ways to do things differently. ColaLife puts that into practice, showing it is possible to create unlikely alliances to alter thinking and action, harnessing changes in corporate responsibility, changes in medical patenting, new media and mobile communications, and ‘carbon footprint’ awareness in transport.

Thanks, Jon, for another bit of real life evidence that we’re on the right track! We will know if we’ve been successful in our bid to UnLtd next week, and the first step will be piloting work in a couple of schools to see where it can enrich the curriculum and turn kids on to what they can do. We really need those resources, UnLtd Judging Panel, so I hope you’re watching!

ColaLife University and School Clubs get underway on three continents


Image credits: David Wilcox | Alex Spina and Chris Rhodes

It is very encouraging to see ColaLife Chapters/Clubs starting to form in Universities and Schools around the World. So far we have:

I also know that there are discussions going on at The Royal Holloway (UK), Hult International Business School (UK) and Nottingham Trent University (UK). If we are successful in a bid for support to UnLtd we will be able to provide resources to enable members of these clubs to go out to schools and spread the word there.

ColaLife inspires young people and helps them see how the skills they have can be applied to solve global challenges. There is still so much to work out to make ColaLife a reality. There are products to design, processes to design, relationships to build and so on. Young people can contribute in all of these areas. AND, at the same time of course, young people are key consumers of Coca-Cola products. They are the ethical consumers of the future. Coca-Cola will be very interested in what they think and what they do.

Hats off to the young people who have set these clubs up and a big thank you to those who have joined them.

Onwards and upwards!

How are you going to buy food?


Food parcel distribution. Image credit: British Red Cross

As the day approaches when I give up my day job (4/6/10) to concentrate full-time on ColaLife the excitement is building but this comes with a degree of anxiety especially among family members. Jane, my partner in life and ColaLife, is channelling her anxiety into researching and applying for appropriate funding to get us underway – so she’s effectively full-time already.

We had a set back this week when we heard that ColaLife did not make it from a semi-finalist to a finalist in the 2010 Buckminster Fuller Challenge (BFC). JenJoy at the BFC broke the news gently saying:

While your project was not selected, the jury was quite impressed with your work and all of the semi-finalists and we wish we had the resources to award prizes to everyone. Getting this far is no small feat! If there is anything we can do to help you further your work outside of direct financial support, please let us know.

So we will be following that up and wish all the finalists the best of luck. But, on the very bright side we have also just heard that we are through to the final interview stage for a ‘Level 2 UnLtd Award’. We’ve applied jointly and if we are successful this will give us £15,000 towards our living expenses to help us get the next phase, the implementation phase, of ColaLife off the ground.

So, Mum, in answer to your question, ‘How are you going to buy food?’, I’m not quite sure but the UnLtd thing looks quite promising! Oh, and if that fails I’ve just had reassurance from a friend collecting for Children in Need that the neighbours will bring some around.

A to Z of 2010 ColaLife priorities

AAidPod
Move from Mark III model through prototyping to manufacture for trials.
BBuckminster Fuller Challenge
Do everything possible to win the Buckminster Challenge and generate as much PR as possible in the process.
CCommitment
Continue to be totally committed to getting the ColaLife concept trialled and properly evaluated. Simon Berry to commit to ColaLife full time from June 2010.
DDesign
Design the processes needed to bring ColaLife to life including the systems to monitor and financially reward the delivery of AidPods.
EEndorsement
Obtain high level, formal endorsement of the fact that the ColaLife concept needs to be properly tested and evaluated.
FFunding
Raise the funding necessary to achieve the ColaLife objectives.
GGive
Give all we can to tackle the totally unacceptable levels of child mortality in developing countries (currently around 20%).
HHealth
We are determined to have a global impact on the health and quality of life of citizens of developing countries.
IIndependent evaluation
Undertake an independent evaluation of the ColaLife trial to form the basis of the wider roll out of the concept across Africa and elsewhere.
JJoining things up
Continue to be the glue that keeps unlikely partnerships together to foster the innovation required to solve of the planet’s most intractable problems (child mortality).
KKennedy
The John F Kennedy ?? would be the preferred evaluation partner for the ColaLife trials.
LLearning Lab
The fieldwork Coca-Cola is undertaking in Tanzania is called the ‘Learning Lab’. Trialing of the ColaLife needs to be part of the Learning Lab’s programme of activities in 2010.
MMicro-enterprise
To implement ColaLife in a way which financially rewards the micro-entrepreneurs that take Coca-Cola (and AidPods) the ‘last mile’.
NNever forget
Never forget how devasting the loss of a child is to its parents.
OOpenness
Continue to run the ColaLife campaign and project using open innovation principles.
PPresentations/PR
Seek as many opportunities as possible to tell the ColaLife story and further build support.
QQueen
By the end of 2010 the Queen of England should know what ColaLife is.
RRecognise
Continue to recognise the contributions supporters make to moving ColaLife forward.
SSMS
Investigate how SMS-based systems can be used to monitor and reward AidPod delivery.
TTrials
To undertake properly evaluated trials of the ColaLife concept in Tanzania. Not just ‘the ideas behind ColaLife’ that Coca-Cola has already committed to doing.
UUnLtd
Submit a Level 2 application for an UnLtd Award to support the UK elements of ColaLife.
VVitamin Angels/Village Reach
Build alliances with organisations like these to make ColaLife a success.
WWWW
Continue to use online, new media to support all aspects of the ColaLife project.
XX = the % of children who die before their 5th birthday (currently 20%)
We want to reduce this in developing countries so that it compares to the level in more developed countries.
YYoung people
Continue to enthuse young people and provide opportunities from them to engage.
ZZhit
I knew I shouldn’t have started this A to Z thing :-)

Thanks to Luke Berry for the hand-crafted font which was first used in the ColaLife animation.

Google back off from original vision

My Twitter search on Project 10 100 just started to yield results. With great excitement I rushed to my PC to see this:
Project 10^100 voting
Is ColaLife one of the 100 semi-finalists? No it isn’t. But hang on, there are not 100 semi-finalists! Google have changed the rules of the game!

There won’t be 100 concrete ideas to vote on, but 16 broad-brush themes. It now looks like a programme that a government or an aid agency would announce. Each theme is huge and it seems to me would need a lot more than a share of $10 million to make a significant impression. As an example, the first theme is ‘Help social entrepreneurs drive change‘ and within that is the idea to ‘Create a non-profit, venture capital-like revolving fund to invest in high-impact local entrepreneurs’. Nothing wrong with that idea, but it has been done. In the UK we have just such a scheme – UnLtd – which is wonderful. But UnLtd was set up with a £100 million endowment, not a $2 million investment.

Project 10 to the 100th has morphed. It’s not going to give 100 individual and amazing ideas the oxygen of publicity they need to become a reality. Perhaps that notion was just too innovative and too ambitious. It looks like we’re going to get a modest amount of additional funding with the traditional four or five key themes that existing organisations will bid for.

It turns out that Project 10^100 has been a bit of a distraction for ColaLife. We now need to move on and vigorously explore other options to make our idea a reality.

Onwards and upwards.