Pack of innovation – your ORS: shaken, not stirred

Draft ORS Sachet instructions - reverse side

Who knew that packaging could be so exciting? We’re delighted with the way PI Global has taken our ideas and made them into a functional reality. In fact, there is a chance that our original innovation, that has captured everyone’s imagination – the piggy-backing of simple medicines on the Coca-Cola secondary distribution system – may be over-shadowed by the innovations we’ve packed into the design of the latest AidPods.

Here’s the list:

  1. The pack fits between crated bottles (our starting point)
  2. It will act as a measuring jug for the ORS – it will have a 200ml fill mark
  3. We are moving away from including 2 x 20g sachets of ORS which make up 1 litre of solution each; why not pack in 8 x 4g sachets that each make up 200ml? This gives a one-to-one relationship between the measure and the sachet. There will be far less wastage, and less potential for mistakes when mixing or contamination. This stemmed from the discussion here.
  4. The AidPod will have a lid and so can be used as the mixing device – no need for a potentially dirty stirring implement – just put the lid on and shake.
  5. The sick child may be fed directly from the AidPod.
  6. We also believe the AidPod has the potential to act as a SODIS device to sterilise the water – this aspect will not be a part of the current trial but in parallel with the trial we will testing this aspect of the AidPod design.
  7. As it is made of plastic, we have always wanted to promote other re-use potential. People have told us that they would never throw the container away as it looks so useful. We’ll see.


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Mock-ups of the proposed 4g/200ml ORS sachets (not approved)

Once again, we’d like to thank our packaging partner, PI Global, for helping make our ideas work in the real world, and to Pharmanova for their work preparing to produce the 4g sachets for us and preparing the ground to the application for approval the PRA (Pharmaceutical Regulatory Authority).

And finally, here’s an early artist’s impression of how the AidPod might be used as a SODIS device. The artist in question is Andrew Jackson.
SODIS AidPod Diagram by Andrew Jackson

First image caption: Draft artwork for the reverse side of the 4g/200ml ORS sachets (not yet approved)

First ADK prototypes emerge

The Friday before last (27/1/12) a package arrived at the ColaLife project office containing the first prototype of the ADK packaging from our packaging partner PI Global. Earlier in the week, during a much anticipated Skype call, PI Global presented the prototype to us with supporting 3D images and the movie below showing the how the ADK would be assembled.

The image below is from the presentation given to us by PI Global and shows some of the features of the new prototype:

AidPod overview v1

The new packaging differs significantly from the simpler AidPod models that we have been working with to date in the following ways:

  1. They have a higher volume as they are shaped to make better use of the space between bottles
  2. This new shape means they stand up (the previous AidPods laid on their sides) and so the re-use options are increased
  3. Because of their shape you can almost ‘throw’ the ADK at a crate of bottles and they settle in the right place – inserting the wedge-shaped AidPods was a lot more fiddly.
  4. They are transparent which has several benefits:
  • The branding is carried on the insert that goes under the lid. The branding is not integral to the packaging itself. This means that we can produce a whole variety of brand options for the focus group work and can respond properly to the outputs of the focus group work to produce a brand that mothers will find attractive.
  • The package looks attractive and the contents can be seen without opening the package.
  • Although this will not be part of the trial, there is potential for the packaging to act as a water sterilization device through the SODIS technique

As you can imagine, we are all pretty excited about this new AidPod, but it is still a prototype. There is still a bit of work to do to broaden the compatibility of the packaging with all the possible combinations of crate and bottle types and the re-usable lid still has to be designed.

So, PI Global have delivered beyond our expectations and on time. This has been a great motivator to other partners as the project gets underway. We have had great difficulty holding on to the 10 samples we have because everyone wants one! A good sign.

Comments anyone?

 

Another baby innovation

Flat pack baby bottleOne of the delights of running ColaLife is the people you get meet. Yesterday I got a call from Tim Moor who I realise now, after our meeting this afternoon at the RSA, is a very well respected inventor who knows how to get his inventions to market.

His inventions include a simple device for detecting and monitoring diabetes, the reinvention of various brands of gin (sic) and a flat-pack disposable sterile baby bottle!

It’s the flat pack baby bottle that is most interest for several reasons:

  1. It’s a product aimed at babies and infants
  2. It has many of the features of the SODIS bag that we’ve been looking at
  3. It was received enthusiastically when supplied to Japanese mothers after the recent earthquake
We don’t think that this is a product of immediate relevance to ColaLife but linking up with Tim certainly is. I feel sure that synergies will emerge over coming months.
Look out for Tim’s disposable bottles in Boots from October. They will be retailing at around £3.50 for a box of four.

Another innovation using PET bottles

Regular readers will know that we are very interested in the SODIS process which uses clear plastic bottles and sunlight to kill the pathogens in water and make it safe to drink (previous blogs on SODIS).

Well here is another innovative use for PET bottles which I was pointed to today through Twitter. A sun pipe to bring light into the home. It’s nothing to do with ColaLife but I thought I just had to note it.

I have experience of sun pipes – I had two installed to bring light into the middle of a mid-terrace house in London. They obviously only work in daylight but it is incredible what little light you need for them to be effective. The ones I had fitted cost several hundred pounds to buy and install. This approach is classic ‘bottom of the pyramid’ thinking and innovation. Take a basic idea and re-engineer it cutting out all the costs you possibly can so that those living on a dollar or two a day can benefit. This is what we need to do with the ADK.

 

Another water sterilisation option? Colloidal Silver (CS)

IMG_1974 IMG_1973

I had a very interesting meeting yesterday morning (18/4/11) with Lindsay Smith who is working for World Health Alliance International to broaden the market for SilverDYNE from beyond its use today in disaster relief situations.

SilverDYNE is a silver-based product that sterlises water at the point of use. One 30ml bottle is enough to sterilise the drinking water requirements of one person for 18 months. Coincidentally a 30ml bottle also fits rather neatly into an AidPod. You could get seven bottles in an AidPod with about 20mm to spare. See the images above.

One of the issues with this product is that to the layperson it verges on the ‘too good to be true’. There is a significant discussion about it on Changemakers.

Another issue is that it is often very difficult to get new processes adopted for water purification. We know this from our experience trying to broaden the use of SODIS in the ColaLife Zambian pilot. There is a view that so much has been done to promote Chlorine as a ‘point of use’ solution that to introduce an alternative would be confusing and counter productive.

SilverDYNE has been approved for use in many countries around the world. So far Uganda, Kenya have approved its use in Africa. SilverDYNE is manufactured in the US. Case studies and testimonials on its use are available from WHA on request. Email: charles.veach@whaintl.com

In line with our principle of ‘local determination’ we will be guided by the views of local experts on whether SilverDYNE should be included in an AidPod in countries that have approved its use. It is interesting that Uganda is one of the countries where the use of SilverDYNE is approved, given the work underway there by our friends at WeCan Ugan.

Anyway, I was able to try some water treated with a couple of drops of SilverDYNE. We used tap water. It tasted very pure with no taste of chlorine (or anything else). The experience reminded me of the first time I tasted water from a Brita water filter.

 

Zambia Diary | Day 12 (Part 2), Visit 2 | Friday Field Trip


The last kilometre to Mpepo Rural Health Centre

It takes about an hour and a half to reach Mpepo from Mpika. The Health Centre lies barely a kilometre from the tarmac road. Again we were astonished to see satellite dishes on one or two of the village houses (see above video).

In Zambia, Health Centres, which are government run, serve a number of outlying Health Posts. Fridays are a busy day at the Health Centre. The yard was a jumble of bicycles, umbrellas and people.

Bicycles at Mpepo Rural Health Centre, Mpika, Zambia
Bicycles outside Mpepo Rural Health VCentre

A toddler squeaked in delight every time the wind-driven water pump leaked a spray into the air. A crowd flocked around the entrance: mainly women with babies, but quite a few men with sick children, who these days may find themselves the main care-giver. Since we lived in Zambia in the 80s, life expectancy has dropped from 52 to 37 years, mainly due to HIV/AIDS, leaving many orphans, as well as extended families with only one carer – sometimes just an older child. In the Mpepo clinic catchment, 20% of the population is under 5 and nearly 50% below 15. Among the adult population, there are 2 women to every man.

Demographic data for Mpepo Rural Health Centre
Rural Health Centre demographic data courtesy of Rev Samuel Chitundu

Our contact Dr Nachi Kaunda had tried to call ahead and warn the resident Doctor, Reverend Samuel Chitundu, that we were about to descend on him unexpectedly. We found him sitting in a dark office half taken up with baled mosquito nets ready for distribution, a long queue in front of him. As it turned out, her message had not got through to his mobile, which was on charge. Yet still he received us graciously, and gave us twenty minutes out of his impossibly busy day to listen to what we had to say.

ORS is usually available at Health Centres and Health Posts, and is free. But getting it means a long walk for the care-giver carrying a sick child, a long wait in line, and huge pressure on a single doctor, serving an area of perhaps 30 km radius. Rev Chitundu spoke of the challenges of distribution for medicines. There are peaks in childhood diarrhoea: in the rainy season, and again in April/May when the groundnut harvest brings in a complete change in diet that causes many upset stomachs; an inconvenience for adults but potentially dangerous for children. Yes, he said. The ColaLife idea might work. Sometimes you could find a shop in the gaps between health posts; and in any case – as we were acutely aware of his queue outside – it might help if ORS were available elsewhere. It was definitely worth a trial.

As Malama and Nachi explained that evening, the government is trying to ensure Health Posts are established ‘where the people are’, to provide at least some basic services within reach of communities. Yet still, both they and Rev Chitundu agreed, there are challenges in covering the vast distances.

Shop on the road from mpika to Kasama
Outside a shop on the Kasama road from Mpika

On the way back we decided to do a bit of spontaneous market research to test these insights. We stopped at a couple of roadside shops – one of them sited 10km from the next health service in either direction. We bought a Coke each and one for Yombwe (our guide), and started up a conversation: How many crates of Coke do you get a month? How much does it cost to bring it here? Does the Coke lorry stop off on its way past? Do you sell soap too? How much is that?

There were some surprising insights: now, bottled water sells at the same price as a small glass bottle of Coke in rural areas: 3,000 Kwacha. And where we asked, for every bottle of Coke sold they now sell 2 bottles of water. It’s a bigger bottle. It’s OK to take away.

Then, opening the boot of our car, we produced our own crate of Coke, complete with AidPods. It’s well known in Zambia that Mzungus (white people) tend to do crazy, unfathomable things. But buying a Coke when you already have a WHOLE CRATE of your own in the car? We explained the AidPod. Interest dawned and slowly the questions started to come the other way. Could they keep the AidPod? When would we bring more? Yes, the crate now held 29 units to sell, but the transport cost to bring it in would be the same. Yes, they would sell such a thing. Yes, it was more than an hour’s bike ride to the clinic, and some people had no bike. An oxcart trundled past. At least 3 hours to the clinic in that, and they are a rarity in northern Zambia. There are still a lot more questions to answer, a lot of assumptions to test and a lot of plans to make, but we will get there.

At the DDPS site restaurant that evening, we bumped into a group of mothers and carers from a World Vision child nutrition workshop. Of course, out came the crate with Aidpods: we couldn’t resist running the idea past this impromptu focus group. And once we’d got past the ‘crazy Mzungu’ stage a lively conversation started, as they unpacked the AidPod, looked at the soap and the SODIS bag, and broke open the unfamiliar, orange flavoured ORS packet, to taste it. Shame we never learnt to speak Bemba – must sort that out next time around.

But the AidPod certainly passed the ‘desirability test’. As our meals arrived, the mother to whom we’d passed the AidPod slipped it into her bag. That was the last we saw of it. :-)

Zambia Diary | Day 8 , Visit 2 | KZF and project planning

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Outside Keepers Zambia Foundation. From left to right: Ruth Mitimingi; Jane Berry and John Msimuko

Today started early with an 8am meeting with Ruth and John at Keepers Zambia Foundation (KZF). Regular readers will know that KZF are the SODIS experts in Zambia but their promoters, who work at community level, support other aspects of sustainable livelihoods as well. The purpose of the meeting was to review the outcomes of Friday’s workshop from KZF’s perspectives. As always in these conversations you learn a lot. In Zambia, there has been a bit of tension between those that are perceived to promote SODIS as a route to clean water supply and those that promote the use of Chlorine tablets to sterlise the water. Aquatabs is a brand that was mentioned in the workshop. In the field, KZF promote the use of safe water, hygiene and sanitation (or WASH) and one tool they use is SODIS, so their target is on a clean water supply and not a single method of achieving this. KZF promote the use of chlorine tablets and the boiling of water as alternatives to SODIS in the rainy season.

So I think that we should do the same. We want the AidPod to carry WASH components and this may include a SODIS bag but might also include Aquatabs and would definitely include educational materials to do with hygiene, sanitation and clean water.

We also talked about micro-finance. KZF were the only stakeholder at the workshop who have experience in this area and they work through the Micro Bankers Trust. We think that we may need to give credit to the retailers as they may not have enough working capital (cash) to be able to afford to buy the initial AidPod Mother’s Kits. This is something we need to verify through fieldwork.

We spent the rest of the day working on a new structure for the pilot. This was the ‘Aunt Sally’ we started the workshop with on Friday.

This is a 2-stage structure: a set-up phase followed by a pilot phase. However, the consensus from the workshop was that we should have a 3-stage structure: a set-up phase of two parts followed by a pilot phase. This is how far we got rearranging things (see below). Click on the image to see it full size on Flickr. The first, pre pilot, phase has two parts. The first is a set-up phase which would establish the baseline and create the resources we need for the pilot. The second part is a mini-pilot which would test all the systems before moving into the pilot. For this we might choose to work with one wholesaler and the retailers he/she serves.

IMG_1780

Tomorrow we are off to UNICEF again to work on a logical framework for the project.

Here is today’s podcast:

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Zambia Diary | Day 4, Visit 2 | Workshop Preparation

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Tomorrow’s workshop materials! Note that this crate contains three Coca-Cola products: Coca-Cola; Fanta and Sprite. In rural areas a retailer will often collect a single crate with a mixture of drinks inside it. Ideally the AidPod should work with all the bottle shapes

Most of today was spent preparing for tomorrow’s workshop which is being convened by UNICEF here in Zambia. The confirmed attendees list has representatives from all the key players: Ministry of Health; UNICEF themselves; SABMiller; JSI; Medical Stores Limited (MSL); World Vision; Keepers Foundation Zambia (the local SODIS experts) and Transaid.

The workshop will kick-off with Dr Nilda Lambo from UNICEF setting the scene. Jane will then take over with a statement of the objectives of the day, a brief summary of ColaLife so far and a description of the ColaLife ethos and principles. I will then jump in and put up an ‘Aunt Sally’ with a suggestion of how we might structure the pilot and the partnership to run it. The rest of the day will be interactive with a participants’ review of the pilot structure and partnership roles. We will finish up the day with a review of the pilot outcomes and an agreement on the next steps. The agenda will run like this:

Agenda – ColaLife Pilot Group Planning Workshop 21st January 2011

Hosted by UNICEF, with ColaLife

Location: Chrismar Hotel.  Times are provisional.

9.00 Arrivals, introductions and refreshments

9:15 Welcome and introduction from UNICEF

9:35 Update from ColaLife with Q & A Session.
To include objectives for the day.

10.15 Overview of proposed pilot structure and partnership structure

Followed by open participatory work and review of comments
Refreshments available during this period

11:15 Group work: Exploring partner skills and possible roles
Review of group work

11:45 Towards consensus and next steps
Review of contributions
Possible pilot locations
Suggestions for high level pilot objectives and outcomes

12:30 Lunch

We did have one meeting today which was pleasant break from the workshop preparation. The meeting was with ‘the gentle giant of the Ministry of Health’. Bonface has been really supportive ever since our first meeting back in October and has provided invaluable insights into how systems work in Zambia and he has guided us in terms of the people we should meet and the protocols we should follow. It was great to see him again today. He was delighted with the link up with UNICEF. UNICEF is very well respected in Zambia due to its impressive track record over many years – people know UNICEF but they don’t know ColaLife (yet!). We will have many barriers to cross in the next couple of years and having UNICEF behind us will significantly reduce the height of these barriers.

If all goes well I should be able to share the workshop outcomes tomorrow.

Onwards and upwards.

Top 10 achievements for 2010

>> Last year’s top 10

1. Field trip to Zambia

We travelled to Zambia in October and met with 45 people and 15 organisations. We had a great reception and a workshop of key stakeholders produced the basis of the plan for a pilot of the ColaLife concept in 2011.
Pilot diagram v1
>> more on the plan
>> the Zambia audio diary on audioBoo

2. The Participation Ride: Boulogne to Biarritz

IMG_0221 IMG_0212 IMG_0198
The trip to Zambia was funded by supporters who sponsored three of us to cycle to ride from Boulogne to Biarritz in September. Around £6,000 was donated and all of this went to ColaLife.

3. Hooking up with experts

Dr Prashant Yadav
Experts from all over the world have been very generous with their time and support in 2010. These include Dr Prashant Yadav, Dr Don Nutbeam, Dr Ian GoldmanPhillip Lee MP and Rohit Ramchandani. We also received a message of support from the Rt Hon Hilary Benn MP. These people and others have helped us refine the ColaLife concept over the year and make the idea even stronger.

4. TEDx presentations

TEDxBerlin logo TEDxYouth logo TEDx Warwick logo
I have given a dozen or so presentations on ColaLife during the year including three TEDx events: Warwick, Youth Berlin and Berlin. TEDx Berlin was the highlight. Coincidentally, it was the 1000th TEDx event and the event opened with ColaLife (see the video below). There was an audience of more that 400 people with 200 on the waiting list. The presentation has been viewed more than 775 times on YouTube:

A fellow speaker at TEDx Berlin was Dr Peter Lovatt, Psychologist & Dancer who gave a great presentation which had the whole audience on their feet and dancing on the spot. Peter kindly agreed to join us for our Christmas Reception (see below) where he gave us ‘The ColaLife Dance”.

5. UnLtd award

In October 2009 I committed to give up employment in June 2010 to focus on ColaLife full time to try and move ColaLife from a ‘cool campaign’ to the implementation of a pilot on the ground somewhere in Africa. This transition was made so much easier when Jane and I won a joint award of £15,000 to cover living expenses from UnLtd.
>> more on the UnLtd Award

6. Dennis Tretter our first intern

As Jane and I went full-time on ColaLife in June, we were joined by an ambitious, adventurous young man from Germany. We had been in contact with Dennis Tretter during the first part of the year and he arranged an Erasmus grant to cover his living expenses and joined us in June and stayed right through to October. Dennis was a great help as we worked to get the implementation phase of ColaLife underway. He helped with the early research including into the possible countries for a ColaLife pilot. He also got our DIY accounts system working and maintained this through to October. It was great that Dennis could come back for the ColaLife Christmas Reception on 1 December – see below. Thanks for your support Dennis!

7. The Christmas Reception and ColaLife Dance

I was fortunate to be invited by Steve Moore to his summer drinks reception and then to meet Tom Lee. Tom was really taken by the ColaLife idea and has became a great supporter and friend and he, and his wife Claire, have put in a lot effort spreading the ColaLife word through their extensive networks. Then, in late September, Tom offered to volunteer for ColaLife full time until the end of the year. The result was the ColaLife Christmas Reception which Tom master-minded and organised. Thanks Tom! The event was a great success in its own right but also generated a huge amount of associated interest and conversations which are still reverberating through the system. It also provided an opportunity for Coca-Cola and SABMiller to demonstrate their support in an appropriately low-key way. Coca-Cola provided, er, Coca-Cola and SABMiller provided Peroni beer. It was generally agreed that the highlight of the evening was “The ColaLife Dance” given to us by Peter Lovatt. We are grateful to Sand Box who allowed to use their space in the British Film Institute.
>> Full report on the Christmas 2010 Reception
>> Christmas Reception | Gandalf & the Hobbit discuss ColaLife :-)

8. Honda’s Cultural Engineers

IMG_0603 The opening evening at The Dream Factory exhibition The opening evening at The Dream Factory exhibition
It was honour to be selected by Honda as a ‘Cultural Engineer‘ and participate with 19 others in an exhibition and appear in a book around the launch of the new Honda CR-Z Hybrid car. The Dream Factory exhibition was in Brick Lane and spanned several days. It attracted several hundred people on the opening night and was great publicity for ColaLife. Thank you Honda and to our friends at Amplify!

9. SODIS developments

SODIS AidPod Diagram by Andrew Jackson

In 2010 we were introduced to the Solar Water Disinfection technique (SODIS) which must be one of the best kept secrets in the developing world. It is a technique that uses 6 hours of sunshine to disinfect water in clear plastic bottles. We have partnered with the global SODIS experts in Switzerland (EAWAG) to look at the best way to incorporate SODIS into the AidPod Mother’s Kit. Options for this include: making the AidPod itself into a SODIS device or refining an existing prototype SODIS bag so that it can be put inside the AidPod. It may be that we use a bag for the proposed pilot and develop the SODIS AidPod for larger scale roll-out.
>> SODIS posts on the ColaLife blog

10. Radio interviews

Once again, ColaLife featured on the BBC in 2010. This time it was on the BBC World Service on the HealthCheck programme hosted by Claudia Hammond. Euan Wilmshurst from the Coca-Cola also participated in this interview.

BBC World Service ColaLife Interview | 11 Nov 2010 by colalife
>> More on this interview on the blog

However, the radio interview that had the biggest impact, in terms of subsequent visitors to the website, was the one that went out on World Vision Report on 11 December 2010:

World Vision Report ColaLife Interview | 11 Dec 2010 by colalife
>> More on this interview on the blog

A big thank you to everyone who has supported ColaLife throughout 2010. We are making great progress. We hope that we’ll be able to report that a pilot is underway by this time next year!

Onwards and upwards.

ColaLife partners with Eawag on SODIS

SODIS Bag Full of Water IMG_1619 IMG_1625
Left to right: SODIS bag full of water | Empty SODIS bag | Folded SODIS bag inside a model AidPod

We are pleased to be able to announce a partnership between ColaLife and the SODIS group at the Swiss Federal Institute of Aquatic Science and Technology (Eawag). The SODIS group within Eawag do research, promotion and lobbying work for SODIS at global scale, they also run the website www.sodis.net (or www.sodis.ch).

Together we will be designing a programme to look at the SODIS elements of the ColaLife concept or, more specifically, how we can incorporate SODIS into the AidPod Mothers Kit (Diarrhoea Treatment Kit). The two options we are considering at the moment are a SODIS Bag that fits into the AidPod (see above) or an ‘active AidPod’ which is itself a SODIS device that could be used to disinfect water using the SODIS technique (see below).

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Illustration by Andrew Jackson