How Coca-Cola’s distribution system works

Beach bicycle 150x150

We’ve learnt a lot over the last two years or so about how the Coca-Cola distribution systems work and we thought it would useful to summarise our current state of knowledge so that others can fill any gaps or correct any misconceptions. Please comment. The first thing to realise is that Coca-Cola is a sort […]

Coca-Cola’s commitment to ColaLife – a reminder

Chris Vallance of the BBC and Euan Wilmshurst from Coca-Cola I was able to present ColaLife to the lower school (12-16 year olds) at Lawrence Sheriff School, Rugby yesterday. This was organised by friend and long-time ColaLife supporter, Jon Watson who teaches music there. As part of the presentation I played the extract below from […]

ColaLife is recruiting . . . cyclists

Indicative route only at this stage. Image courtesy of Google Maps The ColaLife Participation Ride 2010 My old friend, Nigel Bolding, and I are looking for three others to join us on a ride across France to raise money towards the costs of the fieldwork that we need to carry out to plan the independently […]

Progress Report – 30/4/10

Children of Mikindani, Tanzania with a model Mark III AidPod, January 2009 Image credit: Tim Dench May 1988 – May 2008 – the first 7,305 days – no progress! May 1988 Had the idea while working on the British Aid Programme in NE Zambia that Coca-Cola’s distribution muscle could be used to distribute oral rehydration […]

ColaLife sneaks onto Amazon

Do a search on ColaLife in Amazon and this book pops up. Why? Because its author, Chris Arnold, is a ColaLife supporter and writes about ColaLife. He says: FROM HUMANITARISM TO PLANETARISM <snip> The power of the web for good and bad is just amazing. What starts as a small group can soon become massive […]

ColaLife selected for TEDx Warwick 2010

TEDx comes to Warwick University for the second time on 6 March 2010 and will be held in the Maths and Stats Building. 400 people are expected and I will be telling the ColaLife story. You can book tickets here. Other speakers include: Morning Speakers: Angela Hobbs Kathleen Burk Brenda King Steve Martin Rachel Armstrong […]

Positive engagement and unlikely partnerships

This is a great comment at the news of ColaLife reaching the semi-finals of the Buckminster Fuller Challenge which I will use to strengthen my response to one of the most common questions I get asked about ColaLife: ‘How can you possibly even consider working with a company like Coca-Cola?’  (That’s a polite version). Although […]

Progress Report – 30/12/09

Child at Rene MDC, Tanzania, November 2008 Image credit: Simon Berry May 1988 – May 2008 – the first 7,305 days – no progress! May 1988 Had the idea while working on the British Aid Programme in NE Zambia that Coca-Cola’s distribution muscle could be used to distribute oral rehydration salts in developing countries I […]

Why I’m very pleased to be speaking at Chain Reaction next week

Simon Berry on ColaLife and Chain Reaction Colalife is a great idea. It’s not the idea it was a year ago. It’s much better. I’m a great believer in open innovation which is essentially the process of opening up of ideas to others so that they are made better (the ideas not the people). That’s […]

ColaLife moves on the rest of Europe – Part 2

I have been invited to give a ColaLife presentation at the 8th Annual World Food Technology & Innovation convention in Rotterdam at 15:35 on 27 October. It looks like it’s a plenary session. The programme is here. This is the pitch I will be going in on: Distributing commercial products in developing countries fulfils one […]