More on the Coca-Cola MDC System

I stumbled across this video presentation today on the Coca-Cola MDC system. I was hoping to participate in this Webinar organised by the Business Call to Action on 13/1/11 but had a clash in my diary. I hadn’t realised it had been made available on YouTube. The presentation is delivered by Adrian Ristow who was […]

ColaLife, MDCs and Coca-Cola’s Manual Distribution System

This is an assessment of where we have got to in our relationship with Coca-Cola, our understanding of the different mechanisms by which Coca-Cola is distributed in developing countries and the implications for the roll-out of the ColaLife idea. Although the progress we have made is significant, it is evident that we still have a […]