Image based on an original photograph by Bertie Borésdon

This is a bit of an honour. Honda are launching a new car (it is a hybrid!). The stuff of dreams. To accompany the launch they have recruited a bunch of cultural engineers (aka dreamers and innovators) and are planning to publish a limited edition book describing their work. I will be featured along with the ColaLife project. Anyway, the build up started today with the launch of the ‘Dream Factory’ website.