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Making use of unused space – can you help?

21 February 2009 By 6 Comments

The ColaLife AidPod makes use of unused space in a Coca-Cola crate. Could you use the unused space on your Twitter page to promote ColaLife?

By changing the background image to your Twitter page, all the people visiting will see information about ColaLife. I wonder how many people we can get to do this for the cause? Please spread the word!

Here’s the image that will give you a ColaLife background on your Twitter page: Download twitterbackgroundcolalife.jpg (right-click and select ‘Save Link As…’)

To change your Twitter background proceed as follows:

  1. download the ColaLife background image (right-click and select ‘Save Link As…’)
  2. go your homepage on Twitter
  3. click the ‘Setting’ link (top right)
  4. select the ‘Design’ tab (far right)
  5. click ‘Change background image »‘
  6. click the ‘Browse’ button to and point to twitterbackgroundcolalife.jpg
  7. click ‘save changes’
  8. just wait a few moments for the file to upload and that’s it!

Thanks!

Filed Under: Coca Cola Campaign Tagged With: , , ,

Plans for Tanzania trip

22 November 2008 By Leave a Comment

Image credit: Rory McCann

I’m packing for the big trip! Here is an outline of my plans. The most important thing to note though is that I intend to load a daily report here starting on the evening of Tuesday, 24/11 (internet connection permitting – but I’m pretty sure I’ll be able to get one). Thanks again to the BBC for agreeing to contribute £100 to the costs of this.

I’ve set up Skype on my laptop so hopefully that will work. I’m sxberry. I’ll also be tweeting but only when I have an internet connection as i will not be able to afford the mobile phone charges. On twitter I am 51m0n.

The itinerary
23/11 – Monday – depart Heathrow 20:00 for Dar Es Salaam via Doha
24/11- Tuesday – arrive 13:35 – field trips organised by Coca-Cola
25/11 – Wednesday – all day meeting to discuss research findings (a rep from DfID will be there)
26-27/11 – Thursday & Friday – carrying out local research
28/11 – Saturday – depart Dar Es Salaam
29/11 – Sunday – arrive Heathrow

Background reading
Coca-Cola have suggested we have a look at these two documents on ‘Business Linkages’

Business Linkages: Lessons, Opportunities and Challenges (PDF)
International Finance Corporation (World Bank Group) and Harvard Kennedy School (Harvard University)
with support from Business Action For Africa & Ministry of Foreign Affairs of the Netherlands

Supporting Entrepreneurship at the Base of the Pyramid through Business Linkages (PDF)
Report of a Roundtable Dialogue
June 10-12, 2008, Rio de Janeiro, Brazil
International Finance Corporation (World Bank Group) and Harvard Kennedy School (Harvard University)

I hope I can do justice to all the support ColaLife has received to get this far. I’ll do my best!

Filed Under: Coca Cola Campaign, Tanzania Trip Nov 08 Tagged With: , , , , , , , ,

Telephone conference with Coca Cola – 5/6/08

5 June 2008 By 12 Comments

Coca Cola in Soweto

Here is a summary of the telephone conference with Coca Cola.

Representatives from Coca Cola:
Euan Wilmshurst
Manager, Stakeholder Engagement
Coca-Cola Global Stakeholder Team

Salvatore Gabola
Global Director Stakeholder Relations

Representative from this group:
Simon Berry

Introductions (see annex 1)

I started by outlining the idea and how it had progressed to become a group of 1800 people. This is all here.

I made the point that we were not just interested in the distribution of the salts but also in the awareness raising and education process as well.

What we have achieved was described as ‘remarkable’ but there seemed to be a genuine delight that the campaign was a positive one, which Coca Cola could potentially engage with. I pointed out that this group offers a valuable middle ground – bridging the usual divide between ‘anti-’campaigners and the Coca Cola ‘publicity machine’. In this middle ground, the majority would be able to gather around a simple positive action and in the process learn from, and about, each other. I think this is accepted by Coca Cola. >>more

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Filed Under: Coca Cola Campaign, Meetings Tagged With: , , , , , , , , ,