ColaLife in Schools

There is a young and very creative teacher at Acton High School called Emma Berry (don’t ask) who wove ColaLife into a recent classroom session for year 5 children getting ready to move up to secondary school. Emma used existing ColaLife media (on Flickr and YouTube) to produce the above “Prezi’ on ColaLife. The children then used ColaLife AidPod kits (you can get your own through the Buzzbnk) to make model AidPods and decorate them.

Emma said:

The ColaLife story is a fantastic way to engage young people with the challenges faced by children their own age all over the world. With a potential solution to serious world issues ColaLife is a positive way to introduce and discuss child mortality – encouraging the next generation to do something to make a difference.

The children were really engaged and covered the following in one session:

  • Developing world scenarios (child mortality rates and access to health facilities were particular talking points)
  • applications for graphic products
  • making a 3D model from a 2D net

Below is a slideshow of the AidPods made, with most photos taken by the children themselves:

AidPod Designs Acton
Click on the image to view the slideshow

The video below shows how to make a model AidPod from the kit:

Please forward this post to any teachers you know who might be interested.

We are able to supply FREE AidPod kits to teachers who wish to run a similar session. Our contact details are on the PRESS page.

Click here to comment on the blog.

Royal Society of Medicine presentation now live

Simon Berry | Royal Society of Medicine

For those of you who were unable to make the ColaLife presentation at the Royal Society of Medicine last Thursday (24/2/11), you can now watch the presentation here. This has been very cleverly put together by the guys at Inclusive Digital TV who have synchronised the video with the slides in a very effective way.

A big thank you to supporters Lisa ter Haar (onlyconnectcommunication) and Paul Summerfield (RSM) who were instrumental in making this happen and to the Royal Society for inviting me. It was a real honour to be there. At this point in the ColaLife project, credibility is crucial and this will have helped us a great deal in this regard.

A ColaLife video edit with Amanda (aged 10)

I can’t believe I’ve only just spotted this. It was uploaded way back in June. Amanda, aged 10, explains ColaLife on behalf of the Buckminster Fuller Challenge. I need to send Amanda an AidPod kit!

Thanks Amanda :-)

Zambia Diary | Day 13 | Return to Lusaka from Mpika

Not much to report from today (Saturday, 29/2/11) as the day was spent returning to Lusaka from Mpika. This return journey really brought home how far Mpika is from Lusaka (and how big Zambia is). We started off at 9.10am and arrived in Lusaka at 5:50pm. We stopped in Serenje for fuel and just south of Kabwe for a late lunch. The weather had been kind to us for our trip up to Mpika and for the time we were there but at 3.15pm the heavens opened and it took us 2hrs to do the last 125km into Lusaka.

We need to be careful when choosing the Districts for the pilot. We must do the trial in representative ‘remote rural’ communities but we must heed the advice of the people from MSL (currently involved in the Malaria ACT Pilot) and not go unnecessarily far from the Lusaka so that we can monitor the pilot effectively and gather the lkearning.


This is heavy rain – note the speed of the wipers – and things get dangerous!

Zambia Diary | Day 12 (Part 2), Visit 2 | Friday Field Trip


The last kilometre to Mpepo Rural Health Centre

It takes about an hour and a half to reach Mpepo from Mpika. The Health Centre lies barely a kilometre from the tarmac road. Again we were astonished to see satellite dishes on one or two of the village houses (see above video).

In Zambia, Health Centres, which are government run, serve a number of outlying Health Posts. Fridays are a busy day at the Health Centre. The yard was a jumble of bicycles, umbrellas and people.

Bicycles at Mpepo Rural Health Centre, Mpika, Zambia
Bicycles outside Mpepo Rural Health VCentre

A toddler squeaked in delight every time the wind-driven water pump leaked a spray into the air. A crowd flocked around the entrance: mainly women with babies, but quite a few men with sick children, who these days may find themselves the main care-giver. Since we lived in Zambia in the 80s, life expectancy has dropped from 52 to 37 years, mainly due to HIV/AIDS, leaving many orphans, as well as extended families with only one carer – sometimes just an older child. In the Mpepo clinic catchment, 20% of the population is under 5 and nearly 50% below 15. Among the adult population, there are 2 women to every man.

Demographic data for Mpepo Rural Health Centre
Rural Health Centre demographic data courtesy of Rev Samuel Chitundu

Our contact Dr Nachi Kaunda had tried to call ahead and warn the resident Doctor, Reverend Samuel Chitundu, that we were about to descend on him unexpectedly. We found him sitting in a dark office half taken up with baled mosquito nets ready for distribution, a long queue in front of him. As it turned out, her message had not got through to his mobile, which was on charge. Yet still he received us graciously, and gave us twenty minutes out of his impossibly busy day to listen to what we had to say.

ORS is usually available at Health Centres and Health Posts, and is free. But getting it means a long walk for the care-giver carrying a sick child, a long wait in line, and huge pressure on a single doctor, serving an area of perhaps 30 km radius. Rev Chitundu spoke of the challenges of distribution for medicines. There are peaks in childhood diarrhoea: in the rainy season, and again in April/May when the groundnut harvest brings in a complete change in diet that causes many upset stomachs; an inconvenience for adults but potentially dangerous for children. Yes, he said. The ColaLife idea might work. Sometimes you could find a shop in the gaps between health posts; and in any case – as we were acutely aware of his queue outside – it might help if ORS were available elsewhere. It was definitely worth a trial.

As Malama and Nachi explained that evening, the government is trying to ensure Health Posts are established ‘where the people are’, to provide at least some basic services within reach of communities. Yet still, both they and Rev Chitundu agreed, there are challenges in covering the vast distances.

Shop on the road from mpika to Kasama
Outside a shop on the Kasama road from Mpika

On the way back we decided to do a bit of spontaneous market research to test these insights. We stopped at a couple of roadside shops – one of them sited 10km from the next health service in either direction. We bought a Coke each and one for Yombwe (our guide), and started up a conversation: How many crates of Coke do you get a month? How much does it cost to bring it here? Does the Coke lorry stop off on its way past? Do you sell soap too? How much is that?

There were some surprising insights: now, bottled water sells at the same price as a small glass bottle of Coke in rural areas: 3,000 Kwacha. And where we asked, for every bottle of Coke sold they now sell 2 bottles of water. It’s a bigger bottle. It’s OK to take away.

Then, opening the boot of our car, we produced our own crate of Coke, complete with AidPods. It’s well known in Zambia that Mzungus (white people) tend to do crazy, unfathomable things. But buying a Coke when you already have a WHOLE CRATE of your own in the car? We explained the AidPod. Interest dawned and slowly the questions started to come the other way. Could they keep the AidPod? When would we bring more? Yes, the crate now held 29 units to sell, but the transport cost to bring it in would be the same. Yes, they would sell such a thing. Yes, it was more than an hour’s bike ride to the clinic, and some people had no bike. An oxcart trundled past. At least 3 hours to the clinic in that, and they are a rarity in northern Zambia. There are still a lot more questions to answer, a lot of assumptions to test and a lot of plans to make, but we will get there.

At the DDPS site restaurant that evening, we bumped into a group of mothers and carers from a World Vision child nutrition workshop. Of course, out came the crate with Aidpods: we couldn’t resist running the idea past this impromptu focus group. And once we’d got past the ‘crazy Mzungu’ stage a lively conversation started, as they unpacked the AidPod, looked at the soap and the SODIS bag, and broke open the unfamiliar, orange flavoured ORS packet, to taste it. Shame we never learnt to speak Bemba – must sort that out next time around.

But the AidPod certainly passed the ‘desirability test’. As our meals arrived, the mother to whom we’d passed the AidPod slipped it into her bag. That was the last we saw of it. :-)

Christmas Reception | Gandalf & the Hobbit discuss ColaLife

Here is the ‘exit interview’ video from the ColaLife Christmas Reception recorded by David Wilcox. Jane insists on calling this “The Gandalf and the Hobbit Tape”. We must make sure we are seated for all future interviews!

If you can get over the hilarity of the height difference, it’s quite a nice summary. Thanks again David.

TEDx Youth Berlin | 14 November 2010

This is quick post to publish the flip video of my presentation of ColaLife at TEDx Youth Berlin yesterday (14/11/10). Thanks go to Dr Joana Breidenbach who did the filming. Joana is the founder of betterplace.org. Today is the big day with a presentation to the main TEDx Berlin event. The event is sold out with an audience of 400+ with 200 on the waiting list! I think it’s being streamed live here tedxberlin.de.

ColaLife at TEDx Youth Berlin | 14 November 2010 from ColaLife on Vimeo.

ColaLife presentation | Wieden + Kennedy | Canvas8

Thanks to the good people at Canvas8, here is a video of the ColaLife presentation given at the Wieden + Kennedy (Coca-Cola’s Advertising Agency) premises at Brick Lane on 23/6/10.

There are two elements of the presentation that do not come over in the video:

  1. The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’
  2. The AidPod animation

Both of these are given here:

1. The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’ (ignore the first 45 seconds):

Coca-Cola’s commitment to ColaLife | 25 04 2009 | EXTRACT by colalife

2. The AidPod animation:

ColaLife FAQs Live!

Back in February 2010, ColaLife supporter, Lisa ter Haar of onlyconnectcommunication contacted me. She’d mentioned ColaLife in a lecture to her students at the Hult International Business School and they’d had lots and lots of questions. So Lisa invited me in for a question and answer session the following week (1/3/10). When I got the invitation I was delighted and started to think how we might make the session more interesting and capture the content so that others could benefit.

I immediately called my friend, David Wilcox (socialreporter.com) to ask if he would help film the occasion. But we went further than that and gave Flip video cameras to the students too. This produced hours of footage from four cameras and it was at this point that Alex Brenig-Jones of studiomagicsolutions.com stepped in and offered to edit the footage free of charge. So this is a truly collaborative effort and thanks go to all those involved (especially Alex – the editing was a significant amount of work!).

Above is a video playlist of all the questions and below is a grid to allow direct access to each one. As you will be able to see, this was a totally unrehearsed session and I had no previous knowledge of the questions.

Key to all of the questions:

FAQ1: How will the ColaLife AidPods get into the Coca-Cola distribution system? FAQ2: How did ColaLife get Coca-Cola’s attention? FAQ3: Will the AidPods be disposable?
FAQ4: Who needs to be involved locally? FAQ5: Where do Coca-Cola’s responsibilities begin and end? FAQ6: Which other organisations are a part of ColaLife?
FAQ7: What is ColaLife’s role in training and capacity building of public health workers? FAQ8: How will ColaLife be funded? FAQ9: How will ColaLife work with others?

I will be using this material to liven up the ColaLife FAQ page.

Visit ColaLife TV on YouTube.

The ColaLife Virtual Advisory Board

There has been a lot of work going on behind the scenes to put together a ‘virtual advisory board’ of well known names to add further credibility to ColaLife and help us move from an incredibly successful campaign to an organisation that can help put together the unlikely alliances that are going to be required for us to achieve our vision. Getting the first person to commit was always going to be the big challenge. So our sincere thanks go to Don Nutbeam who has put himself forward as our first ‘virtual advisory board’ member.


Don Nutbeam
Professor of Public Health
University of Southampton

Professor Nutbeam said:

“ColaLife offers a creative solution to the distribution problems that prevent the delivery of proven solutions to enduring health problems among some of the world’s poorest and most vulnerable populations. For Coca-Cola it represents an outstanding example of corporate social responsibility.”

Professor Nutbeam has been a long term supporter of ColaLife. You will see from this video that he shares the ColaLife philosophy and our attitude to big business. When this was filmed (June 2009), Don was Honourary Professor at the Faculty of Medicine, University of Sydney. He talks about ColaLife in the context of ‘making the most of what is already there’ to improve public health, or ‘going with the grain’. He says:

“I’ve been working . . . with a campaign to try to persuade Coca-Cola who have frankly the best distribution network in Africa to use their distribution network to deliver essential medicines. They can deliver Coca-Cola to pretty much any corner of Africa and we in public health seem to be miserable at achieving the same goal so why not try to work with the grain.”

Brilliant.

Professor Nutbeam’s summary boigraphy reads like this:

DON NUTBEAM PhD FFPH

Don Nutbeam is currently Vice-Chancellor of the University of Southampton and a Professor of Public Health. His career has spanned positions in universities, government, health services and an independent research institute. From 2003-9 he was in senior academic roles in the University of Sydney, and prior to this he was Head of Public Health in the UK Department of Health. His research interests include public health intervention research in schools and communities as well as studies of health literacy, and adolescent health behaviour. He has published widely on these topics. He has substantial international experience in both developing and developed countries, working as an advisor and consultant for the World Health Organisation over a 20 year period, and as consultant and team leader in projects for the World Bank.

Onwards and upwards.