ColaLife headlines in NESTA guide
July 7, 2009 by Simon Berry · 1 Comment
Yesterday (7/7/09), at Reboot Britain, NESTA launched ‘Social By Social - A practical guide to using new technologies to deliver social impact’. ColaLife is one of the case studies featured in the online guide and headlines on the website.
Help to raise the profile of ColaLife on our Birthday
May 18, 2009 by Simon Berry · Leave a Comment
Would you like to do something really significant on the birthday of ColaLife’s Facebook Group? If yes, then please comment on these two independent articles: click on the links below and add a comment, mentioning ColaLife, to the article you see. This will really help raise our profile. Thanks.
Business Week
Coke: On Doing Well by Doing Go
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Onwards and upwards!
ColaLife gets mention in HARVARD report
May 17, 2009 by Simon Berry · 3 Comments
Last week the HARVARD Kennedy School and the IFC published their report into the research into Coca-Cola’s Manual Distribution System undertaken in East Africa in the summer of 2008. We reported on this here. The report can be downloaded here: harvard-ifc-mdc-summary-report-final (PDF, 2.3 MB).
The good news is that ColaLife is mentioned:
In November 2008, once the study’s initial findings were available, Coca-Cola convened a multi-stakeholder dialogue in Tanzania to seek input on the fi ndings. The session was attended by development practitioners from the NGO, government and international agency community to debate and explore some of the research recommendations in more detail. Co-facilitated by Business Action for Africa and the International Business Leaders Forum, the dialogue included a wide range of participants including local, regional and international representatives from organizations such as Save the Children, Population Services International, Enablis, CARE International, Colalife, the U.K.’s Department for International Development, the United States Agency for International Development, SNV Netherlands Development Corporation and UNICEF.
And so does the distribution of social products:
In these two countries and others where the MDC model is being implemented, there is potential to leverage this network of thousands of small enterprises that are located in low-income communities to achieve broader development goals, such as the distribution of social products or support for social marketing. This broader effort cannot and should not be the responsibility of the company alone. Nor must it undermine the core commercial viability of these small enterprises. Failure to maintain profi tability would clearly undermine the business model and thereby jeopardize the long-term contribution it can make to development. Yet, by working in partnership with other companies, donors, government bodies or development experts there is potential for the network of MDCs to be leveraged in a targeted way to address other development needs.
This is a huge achievement given that this was the starting point . . . . when there was no mention of social products at all:
Find more videos like this on Business Fights Poverty
Simply brilliant!
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