ColaLife presentation | Wieden + Kennedy | Canvas8
July 23, 2010 by Simon Berry · 2 Comments
Thanks to the good people at Canvas8, here is a video of the ColaLife presentation given at the Wieden + Kennedy (Coca-Cola’s Advertising Agency) premises at Brick Lane on 23/6/10.
There are two elements of the presentation that do not come over in the video:
- The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’
- The AidPod animation
Both of these are given here:
1. The Commitment from Coca-Cola to ‘trial the ideas behind ColaLife’ (ignore the first 45 seconds):
2. The AidPod animation:
ColaLife FAQs Live!
June 30, 2010 by Simon Berry · 3 Comments
Back in February 2010, ColaLife supporter, Lisa ter Haar of onlyconnectcommunication contacted me. She’d mentioned ColaLife in a lecture to her students at the Hult International Business School and they’d had lots and lots of questions. So Lisa invited me in for a question and answer session the following week (1/3/10). When I got the invitation I was delighted and started to think how we might make the session more interesting and capture the content so that others could benefit.
I immediately called my friend, David Wilcox (socialreporter.com) to ask if he would help film the occasion. But we went further than that and gave Flip video cameras to the students too. This produced hours of footage from four cameras and it was at this point that Alex Brenig-Jones of studiomagicsolutions.com stepped in and offered to edit the footage free of charge. So this is a truly collaborative effort and thanks go to all those involved (especially Alex - the editing was a significant amount of work!).
Above is a video playlist of all the questions and below is a grid to allow direct access to each one. As you will be able to see, this was a totally unrehearsed session and I had no previous knowledge of the questions.
Key to all of the questions:
| FAQ1: How will the ColaLife AidPods get into the Coca-Cola distribution system? | FAQ2: How did ColaLife get Coca-Cola’s attention? | FAQ3: Will the AidPods be disposable? |
| FAQ4: Who needs to be involved locally? | FAQ5: Where do Coca-Cola’s responsibilities begin and end? | FAQ6: Which other organisations are a part of ColaLife? |
| FAQ7: What is ColaLife’s role in training and capacity building of public health workers? | FAQ8: How will ColaLife be funded? | FAQ9: How will ColaLife work with others? |
I will be using this material to liven up the ColaLife FAQ page.
Still chance to book to hear the latest on ColaLife
June 22, 2010 by Simon Berry · Leave a Comment
I will be one of two speakers at an event organised by Canvas8 and hosted at the swanky premises of Wieden + Kennedy, the famous advertising agency in London, UK. You can see more details and book here. The event’s on 23 June (Weds) and starts at 6:30pm. See you there?
Event invitation - hear the latest on ColaLife
June 8, 2010 by Simon Berry · Leave a Comment
Here’s a chance to hear the latest on ColaLife for those based in London. I will be one of two speakers at an event organised by Canvas8 and hosted but Wieden + Kennedy, the famous advertising agency. You can see more details and book here. The event’s on 23 June and starts at 6:30pm. See you there?
ColaLife selected for TEDx Warwick 2010
February 21, 2010 by Simon Berry · 2 Comments
TEDx comes to Warwick University for the second time on 6 March 2010 and will be held in the Maths and Stats Building. 400 people are expected and I will be telling the ColaLife story. You can book tickets here. Other speakers include:
Morning Speakers:
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Afternoon Speakers:
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ColaLife presentation at TEDx London - Part 1 and Part 2
January 27, 2010 by Simon Berry · Leave a Comment
OK, I obviously need to polish my presentation techniques but for those who couldn’t be there, here is the presentation of the ColaLife story at the inaugural TEDx London event on 4 November 2009. Any comments?
ColaLife autumn speaking tour hits the trains
October 22, 2009 by Simon Berry · 3 Comments
Through a string of very fortunate coincidences, tomorrow I get on a train to begin a pretty high profile (although I say so myself!) ColaLife speaking tour! The first stop is Rotterdam for the 8th Annual World Food and Innovation Conference to give a plenary presentation on ColaLife to the big boys and girls of the food industry:
Then it’s back to London where Colalife is ‘headlining’ at TEDx London (4/11/09) - at least that’s how it was put to me! I think all the speakers there are also ‘headlining’. I want to use this to try a get a spot at global TED at some point in the future:
And then Colalife will one of the two short plenary sessions kicking off the wonderful Chain Reaction event in Canary Wharf (12/11/09):
This string of activities has inspired ColaLife supporter (and son) to put together a brilliant animation showing how the ColaLife AidPod works. This will go onto YouTube and this blog after the Chain Reaction event. Can I urge you to consider coming to the Chain Reaction event. It’s free if you are under 21. I guarantee you will have an inspiring day - the programme is simply amazing (ColaLife only gets 15mins!).
ColaLife moves on the rest of Europe - Part 2
September 1, 2009 by Simon Berry · 1 Comment
I have been invited to give a ColaLife presentation at the 8th Annual World Food Technology & Innovation convention in Rotterdam at 15:35 on 27 October. It looks like it’s a plenary session. The programme is here. This is the pitch I will be going in on:
Distributing commercial products in developing countries fulfils one purpose: a commercial one. Will this be acceptable in the future against a back drop of high child mortality and grinding poverty? Sustainable distribution businesses will need to maximise social and environmental returns as well financial ones.
ColaLife is encouraging Coca-Cola to engage in ’sustainable distribution’ and use the unused space in Coca-Coca crates to carry ’social products’ such as oral rehydration salts, vitamin A tablets, water purification tablets or whatever else is required in a particular location to improved public health, particularly children’s health.
You can get a Coca-Cola virtually anywhere you go in developing countries but in these places 1 in 5 children die before their 5th birthday. as well as being a blight on humanity it doesn’t make commercial sense that 1 in 5 of your potential customers die before they are 5.
ColaLife is a mature proposition that has been honed by exposing the idea to thousands of people in social networks. Coca-Cola have engaged at international level; ColaLife has brokered a partnership between Coca-Cola and an international NGO (AED) and local trials will start in Tanzania this year.
Four children die every minute in Africa alone from simple preventable diseases and this has been the case for many decades - ColaLife aims to be part of the solution to this problem. This presentation will be delivered by ColaLife’s founder and former development worker, Simon Berry.
http://colalife.org - the website
http://colalife.org/blog - the blog
Other speakers include:
Tim Carey
Director, Sustainability and Technology
PepsiCo
Steven Moorhouse
General Manager European Supply Chain
Coca-Cola
Dr. Graham Cross
Director Innovation Acceleration & Supplier Alliances
Unilever
Andrew Trevis
Plant Director
Kraft Foods
Chris McCann
ES Country Head
Wal-Mart Global Procurement
Onwards and upwards!
ColaLife - the story so far - 25/4/09
April 26, 2009 by Simon Berry · 3 Comments
Here’s the presentation I gave yesterday at the Africa Gathering event at Birkbeck College, London. The audio was added retrospectively. The ‘Live’ version was a lot more fun! But all the facts are here. The videos and audio mentioned in the presentation are here:
- Frontline video
- What Bob Geldof thinks of the ColaLife idea
- What Dame Barbara Stocking, CEO of Oxfam, thinks of the ColaLife idea
- Initial iPM feature
- ‘Best of year’ iPM feature
Big thanks are due to Ed Scotcher and friends for organising a great day and for inviting ColaLife.
*STOP PRESS*
An hour or so after this presentation, Coca-Cola confirmed their commitment to trials on the BBC’s iPM programme on Radio 4. You can listen again here.
PROGRESS REPORTS
The latest timeline (progress report) is always here.
ADDENDUM: 30/6/09
Here is a video of the African Gathering presentation. After a bit of a flaky start with the technology it’s OK! Thanks to Mark Simpkins for uploading this.
Simon Berry at Africa Gathering, London 2009 from Mark Simpkins on Vimeo.
The unveiling of Mark II of the ColaLife AidPod
March 4, 2009 by Simon Berry · 4 Comments
As promised, and a lot quicker than expected, here is the unveiling of Mark II of the ColaLife AidPod (thanks to David Wilcox at Social Reporter).
The main differences between the initial prototype model and this one are:
- It has a hi-top that sits slightly proud of the bottles - this increases the capacity of the pod
- It has has ’shoulders’ which mean that when the aid pod is pushed into the crate the bottles will part slightly and come back together and grip the pod once it is fully inserted. The shoulders also give the pod longitudinal strength
As before the benefits of using a universal pod are that:
- It allows the essential local determination of what is distributed and when. Needs will vary from location to location and from season to season and what is distributed MUST be determined locally by those with the long term responsibility for public health care;
- It potentially allows the idea to be replicated across the World after successful local trials;
- It also dis-associates the Coca-Cola product/brand with a particular ’social product’ which is likely to enable a wider range of products to be distributed.
I will be putting up a pattern so that you can make your own! And we will be building a 6-foot tall one for the press stunt on 17 March if we get through the last 100 in the Goggle’s Project 10 to the 100th competition.
What others are saying about ColaLife- ColaLife on Flickr
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