Moving towards District selection

Crunch time is approaching in terms of which Districts we select for the ColaLife trial. The ‘tension’ between the desire to go for what academics call a ‘randomised cluster trial’ – the gold standard in trial design - and the practicality you encounter on the ground; the way free markets work and the impact of the personality and approach of different distributors and wholesalers, is being brought into sharp focus. This is nothing new we’ve been discussing this for weeks and have just had another 2-hour Skype call about it tonight.

Visiting places and talking to wholesalers really helps. Jane and I went to Choma and Kalomo yesterday (Sunday) which really brought things alive in terms of how the trial might work. Kalomo is a classic market town serving a huge rural hinterland. You can see from the geotagged photos on the above map that every other ‘shop’ is some sort of wholesaler, there to serve retailers coming in to buy supplies.

Today we met another wholesaler in Lusaka who operates in Eastern Province and we’re planning a trip to Petauke on Wednesday to talk to the person who runs a Coca-Cola wholesaler there.

We need to decide on Districts by the end of play on Wednesday so that we can get sign-off of the Terms of Reference for the Monitoring and Evaluation work and go to tender for the supplier of these services to the project.

But before the trip on Wednesday we have our first implementation partners meeting tomorrow (= exciting). A key part of this meeting will be the training partners in the use of our Huddle system which will be the key tool for collaboration, communication and information sharing for the project.


A retailer on a trip for supplies near Mazabuka

New Year’s Resolutions that will help ColaLife

1 Get Fit!

OK, so you may be pretty fit already but you can always get fitter. So why not do something a bit challenging at the same time, with loads of other people and help a good cause too. ColaLife is the charity partner for this year’s ‘Lionheart Cyclosportive’ which takes place on Sunday, 18 March, 2012. It starts and finishes in the splendour of the Longleat Estate in Wiltshire – my home county. There’s an entry fee of £28 and £1 of this will be donated to ColaLife. But you can also fundraise for us too. If you choose to do this you will become a member of ‘Team ColaLife’ and you will get an appropriately branded T-shirt! To help us fund-raise, register here: ColaLife Lionheart Ride, and follow the links to also register your entry with Spin Events in the Lionheart Ride.

Come and join us at the ancestral home of The Marquis of Bath; Longleat House. Set within 360 hectares of stunning parkland and home to the famous Longleat Lions, Spin Events are once again offering riders the ultimate venue for the second Lionheart Sportive. The 100 mile and 100 km courses offer riders the opportunity to explore this beautiful corner of South West England. Enjoy wide, traffic free roads, twisting quiet lanes, challenging hill climbs with fantastic views, and fast descents through wooded coombes – all this, coupled with the excitement of riding close to the big cats at Longleat, will undoubtedly provide riders with a challenging and memorable day.

2 Have a clearout!

ebay-logoWhy not sell your unwanted ‘stuff’ on eBay! You’ll be surprised at how much you raise and you’ll give someone else enjoyment from something you no longer need. How does this help ColaLife? Well it doesn’t unless you tick the box and allocate a percentage of the sale price to ColaLife, so we’d quite like you to do this for us.

 

3 Get into Art and Poetry

A fantastic new book was published at the end of last year called: Inspiration Speaks Volume 1. The book is described thus:

Inspiration Speaks is a perfect coalescence of the beautiful worlds of art and literature by the not-for-profit organisation ArtPlatform.org. Step inside these pages where heartfelt emotional writing collides with breathtaking art to produce a captivating world of imagination. A large portion of all profits will be going to benefit ColaLife; dedicated to helping remote communities in need. So open your heart – then open your mind – and allow inspiration to speak to your soul.

The book is available in paperback and eBook formats as follows and all sales benefit ColaLife:

Amazon (UK) | Paperback: £12.92 | Kindle: £5.15
Amazon (US) | Paperback: $20.99 | Kindle: $8.99
Barnes & Noble (US) | Paperback: $20.99 | NOOK Book: $6.99

Thanks to Nichole Herbert of ArtPlatform and the contributing artists for choosing ColaLife as the benefiting charity for this project.

4 Abstain!

JustTextGivingMay be you’d like to stop smoking or cut down on the drink a bit – I’m certainly up for the latter and know it’s more of a habit than anything else. Why not break the habit? Instead of reaching for another cigarette, bottle or glass, reach for your mobile phone. Just text COLA44 £10 to 70070 to donate to ColaLife. £10 too much? £5, £4, £3, £2 and £1 options also work – every little helps!

 

 

 

 

 

5 Make new friends

facebook_logoJoin the ColaLife Facebook community - add your own posts or comment on others. We are a friendly bunch who think the world can be a better a place if people worked more imaginatively together.

 

 

 

Anybody got any other suggestions?

Accountable body confirmed and other exciting things

Because ColaLife is new and has no ‘track record’ as an international NGO, DfID Zambia is unable to give their funding directly to us to run the Zambia trial. Instead it will be given to an ‘accountable body’, whose job it is to ensure the money is spent correctly and provide the financial reports required by DfID. The need for an accountable body was anticipated in our planning but we had not identified one at the time the DfID support was agreed.

Generally speaking accountable bodies don’t come cheap. Some will charge up to 17% of the project’s budget to act as an accountable body and, in addition, they may add another layer of treacle-like bureaucracy to a project.

Ideally we’d want an accountable body which is really enthusiastic about what we are doing, wouldn’t charge too much and which adds value to the project in some way.

I’m pleased to say we have found an accountable body that does all of this and a lot more.

COMESA LogoThe accountable body for the ColaLife Operational Trial Zambia (COTZ), to give it its full title, will be COMESA – The Common Market for Eastern and Southern Africa. COMESA already has accountable body status with DfID and through COMESA, DfID already funds the Trademark Southern Africa (TMSA) Programme.

COTZ will be managed as a project of TMSA who will provide the accountancy services at no cost to COTZ. In addition, TMSA will provide COTZ with office space and office support services free of charge.

 

Finally, TMSA will be contributing an additional £101,000 over the next two years to cover the costs of following up the interest in ColaLife in other African countries. This work will run in parallel with the trial once the trial set-up phase is complete. TMSA are doing this because they are interested in the ColaLife concept, particularly in the supply chain and public-private partnership aspects of the project.

And as if that isn’t enough, COMESA will be giving Jane and I contracts to run COTZ under the umbrella of TMSA. This provides us with appropriate legal status and means that we do not have to set up ColaLife in Zambia – this is totally consistent with our desire to keep our institutional footprint as small as possible and work though local organisations.

So, our period as full-time volunteers is over for the time being. It lasted 18 months and was probably the most rewarding 18 months of my life (so far) although our bank manager would have a different view.

We are very grateful to TMSA, COMESA and DfID for proposing these arrangements and working so hard to get them in place especially given that the whole administration section of COMESA HQ was lost in a fire last weekend.

 

 

I went on a bike ride

IMG_3450

Expatriate life here can have very little exercise in it unless you work at it. If you’re not careful you move from office chair to car seat to another chair. So I’ve decided to get a bicycle. It’s not really practical to use it for work. Respect levels would fall through the floor if you turned up for meetings on a bike dripping with sweat in cycle attire. So I’ve got a mountain bike for leisure cycling and I’ve been practising.

Bicycles all over the world get you off the beaten track and allow you to see the environment differently and Zambia is no exception. Yesterday as I cycled through a part of Lusaka called Kalikiliki and came across these guys. They were pushing along their handmade lorries, trucks and trains with green sticks. The vision is that in a few years time ADK Packaging will be a component of these toys. If this happens we will have succeeded.

The biggest day so far for ColaLife

Yesterday (5/12/11) was the biggest day so far in ColaLife’s development. It started with a presentation to the Johnson & Johnson Africa Contribution Committee (ACC). It seems that this committee reviews all of Johnson & Johnson’s social investments in Africa and holds its meetings in different African countries on a peripatetic basis. Both of our key contacts were present at the meeting and it was great to be updating them of the progress we were making on our new home territory.

There is huge interest and willingness to support ColaLife and a realistic understanding that we will have successes and set-backs over the next two years and that we need to learn from both. The relationship with Johnson & Johnson feels right. There is a feeling that we are in this together. There is a real sense of partnership.

Despite the flakiness of our internet connection at times, I have taken to using the online SlideRocket system for presentations. The presentation that I gave to the Johnson & Johnson committee is embedded below. I recorded an audio track on my phone using AudioBoo but have been unable to upload it due to a poor internet connection over the last few days. I will add the audio when I can. You will need to be online to view this (go online now).

After the presentation we went over to the DfID section of the British High Commission to set-up for the kick-off meeting with implementation partners which ran from 3-5:30pm and could have gone on for a lot longer. We worked most of the weekend preparing for this and it went really well. Jane did most of the brain work and I made the props!

Workshop tools and materials | 5/12/11
Workshop tools and materials. Clockwise from bottom left: Mock information inserts; soap; PedZinc blister packs; model cardboard carton (the real one will probably measure 40 x 40 x 40cm); model ADKs; sachets of ORS; vouchers laid out on a copy of the Gantt chart

We used a technique described to us by our friends at Boxwood to surface issues arising from the supply chain aspects of the projects. The technique works like this: you use a model, or the actual item to be distributed and you give it to a person from the first organisation in the supply chain. They describe their role to everyone else and hand the item to a person from the second organisation in the supply chain. They describe their role and pass to a person from the third organisation and so on until the item reaches the customer. Of course it doesn’t go as smoothly as I have just described as the whole process generates discussion and questions and deepens the understanding of the process for all those involved and those observing.

In the ColaLife Trial we will be distributing two things: the vouchers and the anti-diarrhoea kits (ADKs). In the case of the vouchers there is also a redemption process to consider and in the case of the ADKs there is the process of procurement of the packaging and the components and the assembly of the ADKs that all needs to be taken into account.

Both of these exercises took a lot longer than we anticipated but worked brilliantly at surfacing the issues and deepening collective understanding.

We had intended to follow these exercises with group work to look at the other dependencies in the project but we ran out of time so partners took away copies of the Gantt chart to study by themselves and get back with any issues they may have.

We then moved on and joined others at a Reception for ColaLife at the High Commissioner’s residence hosted by the High Commissioner himself Tom Carter. To this we’d invited all the people who had helped us to get this far. Stakeholders attended who had contributed to the trial design but were not now directly involved in the delivery. We hope that many of them will join the trial steering committee to advise but also learn as the trial progresses. Zambia’s Vice President, Guy Scott, attended which was a great honour and it was really good that our contacts from Johnson & Johnson were there too.

So we now have everyone re-engaged and thinking more clearly about their role pending the signing of the Memorandum of Understanding (MoU) with the Ministry of Health which is ‘in the system’ and we hope will emerge soon. Once the MoU is signed we will be able undertake an official launch and we will be on our way.

 

Setting up in Lusaka

Well we arrived safely in Lusaka at 6am this morning. I’ve tried to keep going doing mindless things like unpacking and assembling the ‘ColaLife Office in a Bag’ and that’s been very successful. The server’s working and so is the network drive (Apple Time Capsule) busily backing up the laptops and server every hour. And the whole lot is linking up to the internet – very pleased. It’s now dark and I’m so tired I can hardly type so I’ve tried to do an AudioBoo podcast instead. These will improve I promise!


Podcast 25: Setting ourselves up in Lusaka (mp3)

Honda | The Power of Dreams

Honda the power of dreams

Regular readers will know of my involvement in Honda’s Dream Factory where Honda have brought together nine ‘Cultural Engineers’ who are doing interesting things. Honda is supporting us in our work in various ways. So far, ColaLife has been part of a week-long exhibition in Brick Lane, held last summer (2010)  and this August (2011) ColaLife was featured in Hello! Magazine. Both of these opportunities have enabled us to reach new audiences and link up with people who can help us make the ColaLife dream a reality.

Yesterday (27/9/11) Honda went a step further and offered to donate the vehicle we need to run the trial in Zambia. We’d costed this at USD 40,000 in our trial plan, so this is a real benefit for us: USD 40,000 we don’t have to raise. As I type, a vehicle is on its way to Zambia and should be there when we arrive in a week’s time on 6 October.

We are very grateful for this generous support from Honda and impressed in their willingness to invest in innovation – not only just for their own products, but in the world outside. I’m sure that Honda will benefit through the association with the Cultural Engineers in their Dream Factory even if none of us – the engineers and Honda – are sure exactly what that benefit will be at this point.

The collaboration will continue moving forward – look out for a series of advertorial articles in The Sunday Observer in the autumn and the ‘Idea Hack Day’ which will bring all the engineers together in the same place for the first time at The Guardian offices in London in November.

To keep informed, follow @ourdreamfactory and @Honda_UK on Twitter.

I’ll leave you with a video . . .

Our current thoughts on subsidies

Business Model Diagram

We: Jane, Rohit and I have been working on a Value For Money (VfM) analysis for one of our potential trial funders. This has been a real intellectual challenge and has led to insights we didn’t know existed.

The thought processes we’ve been through have really helped clarify the level and type of subsidy in the ColaLife Business Model and what that subsidy is precisely for. We’d be really interested in comments from any economists or logistics experts reading this. or anyone else come to that.

There are two points at which subsidy may be needed in the ColaLife trial business model. Let’s give them names so we don’t get confused with what follows:

  1. The World Price Subsidy
  2. The Marketing Subsidy
The World Price Subsidy
Before the trial starts we will work in target communities to assess the willingness and ability of mothers and care-givers to pay for an Anti-Diarrhoea Kit (ADK). With that price established we will work backwards down (up?) the distribution chain taking into the margins the retailers and wholesalers will need to make to motivate them to ‘carry’ the ADK as a commodity alongside things like Coca-Cola, detergent and cooking oil. We will then have to take into account the cost of assembling the ADKs and getting the ADKs to the wholesalers and this will give us the maximum cost at which the ADKs can be introduced into the system – ‘price point A’. Our best guess at this figure is USD 1.30. If we introduce the ADKs at a cost of USD 1.30, we will be able to cover the cost of distribution to the wholesaler, the wholesaler’s margin and the retailer’s margin and the ADK will still be affordable to mothers and care-givers in the target communities.
However, our best guess at the world cost of the assembled ADK at ‘price point A’ is around USD 2.00. And this cost is dictated by the world price of the components. The difference of USD 0.70 will be the World Price Subsidy required per AidPod. This subsidy is necessary because those living on 1-2 dollars a day cannot afford the world price of many things. Of course, the need for subsidy will reduce with time as the target communities develop and their incomes increase and as we do everything we can to drive down the World Price of components through things like local manufacture. For the trial this subsidy will be met from the trial budget but we have ideas on how this subsidy might be raised on a sustainable basis. More on that later.
The Marketing Subsidy
The ADK will be a new commodity in the communities we will be targeting and we will need to prime the market to create demand for it which will pull the ADKs into these remote communities – the same pull that brings Coca-Cola to these same communities. To do this we will be issuing vouchers to mothers and care-givers which they will be able to exchange for an ADK. The retailer will be able to redeem the voucher for cash using their mobile phone. Unlike the World Price Subsidy, the Marketing Subsidy is a device to create and stimulate a market for a new commodity that is priced at a level that the target clients can afford and would be willing to pay. So this subsidy is a cost of market establishment and would be phased out once this has been achieved.
Well that’s the way we are thinking at the current time. Make sense?
[This post was re-worded on 28/9/11 for clarification following feedback for users]

Make a donation to ColaLife by SMS text

JustTextGivingThe barriers to donating to the work of ColaLife just disappeared for everyone with a mobile phone. You can now donate £1, £2, £3, £4, £5 or £10 by simply sending a text to 70070. The text should read:

COLA44 £10 – to donate £10

COLA44 £5 – to donate £5

You get the idea!

100% of your donation comes straight to ColaLife and you’ll get an SMS a day or so after your donation giving you a GiftAid option.

Go on, try in now :-)

Please pass this information on to all of your friends.

>> How we use donations

Introducing the Mark V AidPod

Each time I do a significant modification to the AidPod design I feel a strange fondness for the out-going model and then immediately bond with the new one. I said this to Jane and she quipped “That’s how you’ll feel when you get your second wife.” :-)

AidPod Mark V

Anyway, here it is the AidPod Mark V. It’s the same as the Mark IV but about half its length. This means it will be cheaper to produce and will carry the items needed to treat just one episode of diarrhoea (not two). We will be able to get 10 of these into a crate.

Our research tells us that a key determinant of whether a child is given ORS is whether ORS is available in the home at the time the diarrhoea strikes. This led us to think that it would be a good idea to include sufficient items in the AidPod to treat two episodes of diarrhoea. However, more compelling evidence indicates that people living in poverty cannot afford to buy and store. In the slums of Nairobi, they don’t buy tubes of toothpaste, they buy a squirt of toothpaste on their toothbrush when they need it.

We think that having AidPods available in the nearby retail kiosk at an affordable price will be nearly as good as having it in the home. The trial will help us determine whether this is the case.

For a more in-depth discussion on why we are going for a smaller AidPod please see this previous blog post.