Aims and Objectives

The aims and objectives of the Colalife campaign are set out below. They are kept under review and modified as required as we learn. The latest version is at the top of this page. Older versions are kept for historical and transparency purposes and are at the bottom of the page.

What’s different in the current version (Version 2.0)?

The changes in the current version stem mainly from one thing; what is carried in the crates should be locally determined by health professionals and institutions - those with the long term responsibility for health services. This means that we move away from the narrow focus on ORS and educational materials on health and hygiene to ’social products’ of any sort.

We move towards the idea of incorporating a ‘ColaLife Pod‘ in Coca-Cola crates that can contain anything (within reason). The pods would contain the things that are required in any particular region and may vary with the season of the year or in response to local events.

We believe that as well as being sound from a development perspective, the local determination of what is distributed and the focus on the ‘ColaLife Pod‘ rather than any particular product, will make it acceptable for a wider range of social products to be distributed in Coca-Cola crates.

ColaLife Aims and Objectives, version 2.0 - December 13, 2008 - CURRENT

NOTE: ColaLife is a purely voluntary campaign and there are no plans at this stage to create a new organisation. We believe that all the expertise and infrastructure to implement the ColaLife vision already exist, locally and globally, they just need joining up

GOALS (= the thing we want to contribute to)

Reduce child mortality in developing countries (= UN Millennium Development Goal #4)
Improve maternal health (= UN Millennium Development Goal #5)
Combat HIV/AIDS, Malaria and other diseases (= UN Millennium Development Goal #6)

AIMS

To reduce the mortality in children under the age of five from simple causes such as dehydration from diarrhoea
To reduce maternal mortality ratio
To increase the availability of condoms
To reduce the prevalence of HIV/AIDS, Malaria and other diseases
To increase the knowledge of HIV/AIDS, Malaria and other diseases (causes and prevention)

OBJECTIVES

To engage Coca-Cola in exploring the viability and options for using their distribution networks in developing countries to distribute ‘social products’ such as oral rehydration salts (ORS) and related educational materials on health, hygiene and sanitation.
To help engage an appropriate international NGO, or NGOs, to partner with Coca-Cola at a global level and local levels on this initiative.
To support Coca-Cola and its partners in modelling different scenarios which combine Coca-Cola’s distribution network with local health initiatives in order to achieve our aims.
To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for field trials.
To support the international NGO, or NGOs, to engage local NGOs and local Health Institutions in order to undertake trials linking this idea with local support infrastructure.
To engage and inform as many people as possible, encouraging them to support this campaign, managing expectations and offers of help and promoting constructive debate.
To help gather and make available appropriate research reports and opinion in this area, and ensure that the group and its supporters are well-informed.
To establish a core group of enablers and activists to lead on the different aspects of this campaign.
To monitor the progress of the campaign and ensure that any trials and roll-outs are effectively monitored and evaluated

ACTIVITIES
1 Run an effective PR and communications activity

to keep the Facebook Group growing through attracting new members
to ensure an on-going presence in the media (radio, print, online, TV?)
to seek opportunities to present at appropriate events
to explore and harness other opportunities to promote the group and its aims
to maintain a blog of the campaign

to provide the full story of the campaign

to review of the categories used on the blog, on an on-going basis, to enable sign-posting to appropriate elements of the blog for particular stakeholders

2 Manage the Facebook Group

to keep the Facebook Group growing by keeping existing members
to issues regular newsletter on progress
to respond individually to Wall posters and those who send messages of support

3 Maintain the Google Group

to promote through the newsletter
to encourage potential enablers and activists to join the Google Group

4 Build relationships with key stakeholders

to pro-actively build relationships through Facebook Group contacts
to respond promptly to emails received from interested parties
to seek and follow-through with meetings with existing and potential stakeholders

5 Engage in debate, learn and review

to engage in debate with supporters and sceptics
to learn from these exchanges and modifty the campaign and may be required to keep it fresh and strong

Version 1.0 - August 4, 2008 - SUPERCEDED

GOAL

Reduce child mortality in developing countries (= UN Millennium Development Goal #4).

AIM

To reduce the mortality in children under the age of five from simple causes such as dehydration from diarrhoea.

OBJECTIVES

To engage Coca-Cola in exploring the viability using their distribution networks in developing countries to distribute oral rehydration salts (ORS) and related educational materials on hygiene and sanitation.
To explore the possibility of distributing other items that help prevent disease in children (eg ‘Life Straws’ for clean water).
To engage and inform as many people as possible from across the World, encouraging them to support this campaign, managing expectations and offers of help and promoting constructive debate.
To help gather and make available appropriate research reports and opinion in this area, and ensure that the group and its supporters are well-informed.
To help engage an appropriate international NGO to partner with Coca-Cola at global level on this initiative.
To support Coca-Cola and its partners in modelling different scenarios which combine Coca-Cola’s distribution network with local health initiatives to reduce child mortality.
To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for field trials.
To support the international NGO, to engage local NGOs and local Health Institutions in order to undertake trials linking this idea with local support infrastructure.
To establish a core group of ‘do-ers’ to lead on the different aspects of this campaign.
To monitor the progress of the campaign and ensure that any trials and roll-out are effectively monitored and evaluated

ACTIVITIES

Run an effective PR and communications activity
- to keep the Facebook Group growing through attracting new members
- to ensure an on-going presence in the media (radio, print, online, TV?)
- to seek opportunities to present at appropriate events
- to explore and harness other opportunities to promote the group and its aims
- Maintain a blog of the campaign
- To provide the full story of the campaign
- Ongoing review of categories used on the blog to enable sign-posting to appropriate elements of the blog for particular stakeholders
Manage the Facebook Group
- to keep the Facebook Group growing by keeping existing members
- regular newsletter on progress
- respond individually to wall posts and those who send messages of support
Maintain the Google Group
- promote through the newsletter
- encourage potential ‘do-ers’ to join the Google Group
Build relationships with key stakeholders
- pro-actively build relationships through Facebook Group contacts
- respond promptly to emails received from interested parties
- seek and follow-through meetings with existing and potential stakeholders

Aims and Objectives

ColaLife on Twitter

ColaLife on Delicious