Aims and Objectives

We have set out below the current aims and objectives for the campaign, which are still very much in development. You can leave your thoughts on them by contributing to the discussion on our Google Group.

GOAL

Reduce child mortality in developing countries (= UN Millennium Development Goal #4).

AIM

To reduce the mortality in children under the age of five from simple causes such as dehydration from diarrhoea.

OBJECTIVES

  1. To engage Coca-Cola in exploring the viability using their distribution networks in developing countries to distribute oral rehydration salts (ORS) and related educational materials on hygiene and sanitation.
  2. To explore the possibility of distributing other items that help prevent disease in children (eg ‘Life Straws’ for clean water).
  3. To engage and inform as many people as possible from across the World, encouraging them to support this campaign, managing expectations and offers of help and promoting constructive debate.
  4. To help gather and make available appropriate research reports and opinion in this area, and ensure that the group and its supporters are well-informed.
  5. To help engage an appropriate international NGO to partner with Coca-Cola at global level on this initiative.
  6. To support Coca-Cola and its partners in modelling different scenarios which combine Coca-Cola’s distribution network with local health initiatives to reduce child mortality.
  7. To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for field trials.
  8. To support the international NGO, to engage local NGOs and local Health Institutions in order to undertake trials linking this idea with local support infrastructure.
  9. To establish a core group of ‘do-ers’ to lead on the different aspects of this campaign.
  10. To monitor the progress of the campaign and ensure that any trials and roll-out are effectively monitored and evaluated

ACTIVITIES

  1. Run an effective PR and communications activity
    • to keep the Facebook Group growing through attracting new members
    • to ensure an on-going presence in the media (radio, print, online, TV?)
    • to seek opportunities to present at appropriate events
    • to explore and harness other opportunities to promote the group and its aims
    • Maintain a blog of the campaign
    • To provide the full story of the campaign
    • Ongoing review of categories used on the blog to enable sign-posting to appropriate elements of the blog for particular stakeholders
  2. Manage the Facebook Group
    • to keep the Facebook Group growing by keeping existing members
    • regular newsletter on progress
    • respond individually to wall posts and those who send messages of support
  3. Maintain the Google Group
    • promote through the newsletter
    • encourage potential ‘do-ers’ to join the Google Group
  4. Build relationships with key stakeholders
    • pro-actively build relationships through Facebook Group contacts
    • respond promptly to emails received from interested parties
    • seek and follow-through meetings with existing and potential stakeholders