About

ColaLife is a campaign to leverage the distribution muscle of a multi-national corporate institution to save children’s lives in developing countries. For the latest on the campaign, please visit the blog.

It was launched by Simon Berry, who had an idea during a live webchat:

What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?

Since floating this idea on his blog, Simon has managed to create a huge community around the campaign, through a Facebook group and appearances on Radio 4’s iPM programme. He is now in discussions with Coca-Cola and is looking to engage with an international NGO to move the project forward.

The latest progress reports are here.

This 30 second video was produced on 19 October 2008 to support our submission to Google’s Project 10^100 initiative:

Here is a recent interview with Jennifer Tracey from the BBC Radio 4’s iPM Programme. It is an interview for radio but David Wilcox offered to film it. It is not a polished interview and we had to pause half way through because of slamming doors in the background!

See the slideshow below, presented at the 2gether08 festival, for a summary of progress so far:

Coca-Cola Presentation at 2gether08
view presentation (tags: colalife)

But Simon can’t do all this alone. An email group has been formed for those that want to be more involved, and this site created to help spread the message even further. If you have anything to offer the campaign, please do get involved.

>> Our full aims and objectives