When our Project Officer in Mongu sent in a picture of Kit Yamoyo on the shelves in the Shoprite store there, I thought I’d post it on Facebook and promote the post to Facebook users in Zambia. We have been astounded by the response and have now set up a page dedicated specifically to Kit Yamoyo – please like it here. You can also follow Kit Yamoyo on Twitter!
The conversation is encouraging. Here is a flavour:
We’ve also had someone worried about people buying over-the-counter medicines for children and babies, but we have been able to offer reassurance about the safety of ORS and Zinc, even for babies under 6 months. Please click here to read the full thread on Flickr or visit the ColaLife Facebook page.
Based on this experience we think Facebook is going to be a valuable channel to reach key influencers.