This is the third and final blog post describing our scale-up plans. The first looked at how we intend to move from the current trial (COTZ) to the scale-up while continuing the flow of kits into the trial areas. The second described the approach we are taking to the scale-up itself and this one looks at the framework we have used for the scale-up plan.
Wherever possible it is good to base a plan on approaches that have worked in similar scenarios elsewhere. In this respect the recent review produced by the Monitor Group is very useful. From Blueprint to Scale – the case for philanthropy in impact investing – looked at more than 700 projects that started life with donor support and then moved successfully to the private sector.
The report developed a framework of 4 stages which projects go through when moving from the initial concept through to Scale-up: Blueprint, Validate, Prepare and Scale. The figure below maps our current status on to this framework.
Our assessment is that we have completed the Blueprint stage during the current trial (COTZ) in Zambia. We will have also completed the market Validation phase for remote rural markets by the end of the trial (30-Nov-13). Validation in urban and peri-urban areas will be undertaken as soon as KYTS (Kit Yamoyo Transition to Scale) gets underway in Dec-13. The first 12 months of KYTS will focus on Preparation which will further stimulate customer awareness and demand, develop distribution chains beyond those established for the trial and build the capacity to scale. Years 2 and 3 of KYTS will be about Scaling-Up: moving into new geographical areas; making systems more effective and efficient and responding to competitors which we hope will have emerged by then.
We are very grateful to Tony – a contact made through Lusaka Hash House Harriers – for putting us in touch with Nick Strong who recommended this publication to us. It was one of those papers that you read and find yourself saying ‘Yes – I recognise that! … We did that’. Whilst we know what we need to do, having a visual framework to simplify and explain it is invaluable!
The other blog posts in this series:
- Moving from trial to scale-up – the transition from COTZ to KYTS
- An overview of our scale-up plan – KYTS – our approach
- The framework of our scale-up plan – KYTS (this post)