Yesterday (15/2/12) I received an email from the journalist Andrew Marshall to say that the ColaLife article that he had been researching for several months had been published in Issue 12 of Development Asia. The article starts on page 50 of the Scribd document here (and displayed on the blog below – note that it will take a while to load if you skip through the pages quickly). The article includes the first official quote ever from Coca-Cola on ColaLife and it’s from Sebastian van der Vegt, Group Communications Manager.
The article includes some interesting views from others on the role of Public/Private Partnerships in the area of public health as well as other things.
This is a really well researched article that was thoroughly and independently fact-checked and it shows. Top marks and thanks to Development Asia and Andrew Marshall.