The prototype ADKs going into Coca-Cola crates

The previous post describing the latest prototype packaging for the Anti-Diarrhoea Kits (ADKs) generated a lot of interest so I thought I’d post this video of us trying them out in the new format Coca-Cola crate with the new ‘ultra-light’ bottles. Please excuse the rather excited voice . . .

Comments

  1. Serpa_magdalena says:

    Dear Simon,  this is very good. I like the fact that it is transparent so that people can see the contents. Is there a way to recycle them, too? Best regards, Magdalena Serpa

  2. Thanks Magda. The other thing is that the branding is carried on the insert. It’s not embedded in the packaging which means it can be easily changed so we will be able to respond properly and completely to feedback that we get from the focus group work planned with our client group.

    On recycling. We are focussing more on re-use than recycling at the moment. The final ADK package will have a re-usable lid and we plan to emboss the container so that it can be used as a measuring jug.

  3. Magdalena Serpa says:

    This might be of interest?  Coca-Cola et l’USAID : différentes raisons, objectifs communs

    Read more: http://iipdigital.usembassy.gov/st/french/inbrief/2012/02/201202131044.html?CP.rss=true#ixzz1mIgGGjCF   Best regards from Washington, DC. Magda

Trackbacks

  1. The awesome Simon Berry saving lives RT @colalife: Video released . . . http://t.co/NEbm5DGn #fb

  2. Antara says:

    And one more video of how the pods fit into crates: http://t.co/HiqfQvxH

  3. CHMI says:

    Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! http://t.co/IMPKLHut #globalhealth

  4. CCPHW says:

    Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! http://t.co/IMPKLHut #globalhealth

  5. Simon Berry says:

    Check out this video showing @colalife's new packaging innovation to distribute antidiarrheals! http://t.co/IMPKLHut #globalhealth

  6. CSTS at SCU says:

    Global #distribution in action. Anti-diarrhea kits designed and packed around CocaCola crates http://t.co/MuDRTrHB #globalhealth (vid)

  7. Paul Webster says:

    RT @colalife: The prototype ADKs going into Coca-Cola crates: http://t.co/rJSe5Rl7 (@colalife)

  8. Sylvia Tam says:

    The prototype ADKs going into Coca-Cola crates: http://t.co/xiXqFi7a (@colalife)

  9. The prototype ADKs going into Coca-Cola crates: http://t.co/xiXqFi7a (@colalife)