Honda | The Power of Dreams

Honda the power of dreams

Regular readers will know of my involvement in Honda’s Dream Factory where Honda have brought together nine ‘Cultural Engineers’ who are doing interesting things. Honda is supporting us in our work in various ways. So far, ColaLife has been part of a week-long exhibition in Brick Lane, held last summer (2010)  and this August (2011) ColaLife was featured in Hello! Magazine. Both of these opportunities have enabled us to reach new audiences and link up with people who can help us make the ColaLife dream a reality.

Yesterday (27/9/11) Honda went a step further and offered to donate the vehicle we need to run the trial in Zambia. We’d costed this at USD 40,000 in our trial plan, so this is a real benefit for us: USD 40,000 we don’t have to raise. As I type, a vehicle is on its way to Zambia and should be there when we arrive in a week’s time on 6 October.

We are very grateful for this generous support from Honda and impressed in their willingness to invest in innovation – not only just for their own products, but in the world outside. I’m sure that Honda will benefit through the association with the Cultural Engineers in their Dream Factory even if none of us – the engineers and Honda – are sure exactly what that benefit will be at this point.

The collaboration will continue moving forward – look out for a series of advertorial articles in The Sunday Observer in the autumn and the ‘Idea Hack Day’ which will bring all the engineers together in the same place for the first time at The Guardian offices in London in November.

To keep informed, follow @ourdreamfactory and @Honda_UK on Twitter.

I’ll leave you with a video . . .

Trackbacks

  1. Coca Cola was famous for microfranchizing and the Philanthropic merger with another MNC, Honda, actually happen in zambia http://ow.ly/6HIdT

  2. Coca Cola was famous for microfranchizing and the Philanthropic merger with another MNC, Honda, actually happen in zambia http://ow.ly/6HIwD

  3. Coca Cola was famous for microfranchizing and the Philanthropic merger with another MNC, Honda, actually happen in zambia http://ow.ly/6HIwD

  4. Aidan Kelly says:

    @honda_uk / @ourdreamfactory to donate vehicle for the @colalife trial in Zambia http://t.co/eigaXkyp <- sometimes dreams do come true!

  5. Simon Berry says:

    @honda_uk / @ourdreamfactory to donate vehicle for the @colalife trial in Zambia http://t.co/eigaXkyp <- sometimes dreams do come true!

  6. Simon Berry says:

    **STOP PRESS** Honda to donate vehicle for ColaLife trial http://t.co/1F0Xi2Xm

  7. #africa @shinokko Coca Cola was famous for microfranchizing and the Philanthropic merger with another MNC, Honda… http://t.co/wPbM1UoB

  8. ホンダのコピー、The Power of Dreams って、どういう風に受け止められるんだろうな。日本語的には、直球で質実剛健で開拓者精神に飛んだ言葉に聞こえるけど(ホンダの背景情報を知っているからそう聞こえるだけかも) http://t.co/fzWYW6uh