We: Jane, Rohit and I have been working on a Value For Money (VfM) analysis for one of our potential trial funders. This has been a real intellectual challenge and has led to insights we didn’t know existed.
The thought processes we’ve been through have really helped clarify the level and type of subsidy in the ColaLife Business Model and what that subsidy is precisely for. We’d be really interested in comments from any economists or logistics experts reading this. or anyone else come to that.
There are two points at which subsidy may be needed in the ColaLife trial business model. Let’s give them names so we don’t get confused with what follows:
- The World Price Subsidy
- The Marketing Subsidy