This is interesting. Around Christmas time, the Vice Chairman of the Board of Janssen Pharmaceutica, Ludo Lauwers, was interviewed by Bert Lauwers of Trends.be. Lauwers talked about the need to think out of the box and innovate by forming alliances with unlikely partners. He mentioned Microsoft, Google, General Electric, Siemens and Philips as potential collaborators of the future. You can read a summary of the interview here in Dutch.
He also talked about the challenge of getting Janssen’s products to small villages in Africa, where the need is greatest and made the Coca-Cola link. He also said that a company already exists that has made containers to fit into Coca-Cola crates – that will be us then!
All very encouraging. When powerful people like Lauwers start talking like this I think we might get there and realise the ColaLife vision.