It all started with a tweet. This one:
Two weeks ago I was driving through Lusaka listening to Claudia Hammond’s ‘Health Check’ programme on the BBC World Service which transmits on FM in Lusaka. At the end of the programme Claudia said she was on Twitter, so I tweeted.
A series of exchanges resulted in me pitching up at Bush House at 11am yesterday (4/11/10) for an interview with Claudia. When I got there Euan Wilmshurst from Coca-Cola was there as well. This is the convening power of the BBC in action. Coincidentally, the last time Euan and I met face to face was for the BBC iPM interview that went out earlier this year on 25/4/10. It was this interview that made me realise that my decision, 6 months earlier, that I needed to give up my job to make ColaLife happen was the right one.
The interview will go out on Monday on 648 MW in the UK at the following times: 10:30; 15:30; 20:30 and on Tuesday at 01:30 on Radio 4. It is also available on listen again on the Health Check page on the BBC website.