Coca-Cola’s commitment to ColaLife – a reminder

Chris and Euan | Coca-Cola Commitment
Chris Vallance of the BBC and Euan Wilmshurst from Coca-Cola
I was able to present ColaLife to the lower school (12-16 year olds) at Lawrence Sheriff School, Rugby yesterday. This was organised by friend and long-time ColaLife supporter, Jon Watson who teaches music there. As part of the presentation I played the extract below from the BBC Radio 4 interview with Euan Wilmshurst where he commits Coca-Cola to ‘testing the ideas behind ColaLife’. Jon was not aware that we had this commitment which surprised me and probably means that many others don’t realise we have it either so I thought I’d remind everyone with this blog post.

This is an edit of the Coca-Cola commitment broadcast on the BBC’s iPM programme (Radio 4) 25/4/09 (0m 52s) Coca-Cola’s commitment to ColaLife | 25 04 2009 | EXTRACT by colalife

This is the full interview (4m 52s)
Coca-Cola’s commitment to ColaLife | 25 04 2009 | FULL INTERVIEW by colalife

This is the Christmas 2008 ColaLife feature which formed part of the iPM ‘Best of Year’ show broadcast on 27 12 2008 (9m 44s)
iPM ColaLife Feature broadcast on 27 12 2008 by colalife

For the sake of completeness, here is the original iPM feature which kick-started our relationship with Coca-Cola. This was broadcast on 24 05 2008 on BBC Radio 4 as part of the iPM programme hosted by Eddie Mair. The feature includes Eve Graham singing a song asking for Coca-Cola’s help and a commitment from Coca-Cola’s Salvatore Gabola to meet with Simon Berry to discuss. The meeting with Salvatore then took place in Brussels on 16 06 2008.
The original ColaLife feature on iPM | 24 05 2008 by colalife

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  1. Coca-Cola’s commitment to ColaLife – a reminder: Chris Vallance of the BBC and Euan Wilmshurst from Coca-C… http://bit.ly/cVGMKw #charity

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  8. Simon Berry says:

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  9. RT @colalife: Coca-Cola’s commitment to ColaLife – a reminder for everyone http://fb.me/Isu6aiOa

  10. […] power of the BBC in action. Coincidentally, the last time Euan and I met face to face was for the BBC iPM interview that went out earlier this year on 25/4/10. It was this interview that made me realise that my decision, 6 months earlier, that I needed to […]