. . . to catch the Mackerel.
For the first time since the start to the ColaLife campaign two years ago I am asking supporters to put their hands in their pockets to help us move to the next phase – fieldwork that will lead to the trial of the idea in Africa. In July we were shortlisted for an award from the Clinton Foundation but, in the final analysis, we were not successful. This tells me three things:
- We will get serious funding to implement a trial of the ColaLife one day
- We need build on the desk research and communications work we are doing by visiting the country of the trial and getting some face time with the key players
- We need to work with these key players to co-design the trial and then take the plan to the likes of the Clinton Foundation for funding
On 4 September three of us are cycling from Boulogne to Biarritz to raise the money to fund this fieldwork. The cycling is an awareness raiser, a device to get people’s attention but all the riders are funding all their own expenses so that 100% of all donations will go to ColaLife. The money raised will fund the fieldwork which will produce the plan for the trial which will be put to the likes of the Clinton Foundation and Coca-Cola for funding. Your donation will have a multiplier effect. It will fund the creation of the trial plan. It will be the Sprat to catch the Mackerel.
Your donation won’t be the end of it . . . you will be able to follow the progress of the ride live online. Our location will be updated every ten minutes or so to an online map throughout the journey. I will also be blogging from the saddle. So you’ll be able to join in the fun with none of the pain! Links to follow.
Indicative route only at this stage. Image courtesy of Google Maps